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NEW ERANEW ERA
SANITARYSANITARYMANUFACTURERSMANUFACTURERSN.E.S.MN.E.S.M
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INTRODUCTION OFINTRODUCTION OF
BUSINESSBUSINESS
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PERCENTAGE OFPERCENTAGE OF
OWNERSOWNERS NAMES NAMES INVESTMENTINVESTMENT
Ali Raza ShanAli Raza Shan 30%30%
Zubair LiaqatZubair Liaqat 30%30%
Manzar AliManzar Ali 20%20%Faisal IjazFaisal Ijaz 20%20%
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INTRODUCIONINTRODUCIONTO GROUPTO GROUP Ali Raza Shan Ali Raza Shan ((CEOCEO ))
Manzar AliManzar Ali (MARKETING &SALES(MARKETING &SALESDIRECTOR DIRECTOR ))
Zubair LiaqatZubair Liaqat (HR DIRECTOR)(HR DIRECTOR)Faisal EjazFaisal Ejaz ((MARKETINGMARKETINGMANAGER MANAGER ))
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Managerial HierarchyManag
erial Hierarchy
CEO
MARKETINGAND
SALES DIRECTORHR DIRECTOR
PRODUCTIONMANAGERSALES MANAGER
MARKETINGMANAGER
HIRED AS PERNEED
HIRED AS PERNEED
HIRED AS PERNEED
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IDEAIDEAMANUFACTURING QUALITY MANUFACTURING QUALITY
SANITARY FEATURES THATSANITARY FEATURES THAT
ARE TAPS AND SHOWERS ARE TAPS AND SHOWERS
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Introduction toIntroduction tothe companythe comp any
Company NameCompany Name
LocationLocation
Type of businessType of business
PurposePurpose
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MISSIONMISSIONSTATEMENTSTATEMENT
Providing Middle Class and Upper Middle Class family Providing Middle Class and Upper Middle Class family
standard quality standard quality SANITARY ITEMSSANITARY ITEMS WITH REASONABLE PRICE WITH REASONABLE PRICE
AND INNOVATIVE DESIGNS AND INNOVATIVE DESIGNS
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SLOGANSLOGAN
MOVING TOWARDS
NEW ERA
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GOALS ANDGOALS ANDOBJECTIVESOBJE CTIVES Customer servicesCustomer services
Best service and Quality Best service and Quality
Expansion of businessExpansion of business
Maximization of profitMaximization of profit
Increasing Market ShareIncreasing Market Share
Customer satisfactionCustomer satisfaction
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SPECIMENS CASH IN BANK
Rs 50,00,0000
LAND ( SECURITY FOR 5 YRS ) Rs 500,000
RENT ( LAND ) { WILL BE PAID AT THE END OF MONTH } Rs 30,000
PLANT ( FROM CHINA ) Rs 10,00,000
CUSTOM PAID OF PLANT Rs 1,50,000
LOADING OF PLANT ( CRANE ) Rs 2500
RENT OF TRUCK { FROM KHI TO LHR } Rs 80,000
UNLOADING OF PLANT (CRANE) Rs 2500
MELTING CHAMBER Rs 8,75,000
LOADING OF CHAMBER(CRANE ) Rs 2500
RENT OF TRUCK { FRM GUJ TO LHR } Rs 15,000
UNLOADING OF CHAMBER{ CRANE } Rs 2500
FITTING ( 3 DAYS LABOUR WAGE ) Rs 20,000
DIESEL GENERATOR (USED) Rs 5,25,000
MODE OF ADVERTISEMENT
I. BROCHURES Rs 20,000
2 TOLETS Rs 40,000
3 NEWSPAPER Rs 15,000
SHEHZORE ( DALA ) Rs 6,50,000
TOTAL Rs 3,,93,000
In Hand Rs 2,67,000
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STARTUP BUSINESSSTARTUP BUSINESS
BEGINNING OF OUR BUSINESS WILL BE FROM RS/BEGINNING OF OUR BUSINESS WILL BE FROM RS/50,00,000. IN THE ABOVE CHART ALL OF OUR 50,00,000. IN THE ABOVE CHART ALL OF OUR EXPENSES ARE MENTIONED OUT OF WHICH IN THEEXPENSES ARE MENTIONED OUT OF WHICH IN THE
END RS/ 26,70,000 ARE IN HAND.END RS/ 26,70,000 ARE IN HAND.WE WILL DEPOSIT OUT OF RS/ 26,70,000 AMOUNT INWE WILL DEPOSIT OUT OF RS/ 26,70,000 AMOUNT INHAND, RS/ 3,70,000 IN BANK FOR RETAINEDHAND, RS/ 3,70,000 IN BANK FOR RETAINEDEARNINGS. WE WILL SIGN A 5 YEARS CONTRACTEARNINGS. WE WILL SIGN A 5 YEARS CONTRACTWITH A WHOLESALER THAT WE WILL ONLYWITH A WHOLESALER THAT WE WILL ONLY
PURCHASE THE RAW MATERIAL FROM HIM FOR PURCHASE THE RAW MATERIAL FROM HIM FOR RS/30,00,000. WE ARE HANDING RS/20,00,000 CASHRS/30,00,000. WE ARE HANDING RS/20,00,000 CASHAND ARE PURCHASING RAW MATERIAL OFAND ARE PURCHASING RAW MATERIAL OFRS/10,00,000 ON CREDIT.RS/10,00,000 ON CREDIT.
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Consumer BehaviourConsumer Behaviour
Good quality SANITARY FEATURES are often costly and are even notGood quality SANITARY FEATURES are often costly and are even notaffordable for the middle class people. As our product is moderate in priceaffordable for the middle class people. As our product is moderate in price
and high in quality, people would like to buy it easily and rapidly.and high in quality, people would like to buy it easily and rapidly.
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AWARENESSAWARENESSLong lifeLong life
PurposesPurposes
Best featuresBest features
Conflict ResolvationConflict Resolvation
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WHOLESALEWHOLESALEDISTRIBUTIODISTRIBUTIO
NN
DEFENCE, LAHORE CANTT, WALTON, ICHRA,DEFENCE, LAHORE CANTT, WALTON, ICHRA,
BIDDEN ROADBIDDEN ROAD
Sanitary and electric pipe storeSanitary and electric pipe store
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Selling StrategySelling Strategy
WholesalersWholesalersContact with various contractorsContact with various contractors
Government TendersGovernment Tenders
AdvertisementAdvertisement
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MACHINERIESMACHINERIESMANUFACTURING PLANTMANUFACTURING PLANT
MELTING CHAMBER MELTING CHAMBER
RAW MATERIAL COLLECTOR RAW MATERIAL COLLECTOR
SHAPING CHAMBER SHAPING CHAMBER
GRINDING CHAMBER GRINDING CHAMBER
SPRAYING CHAMBER SPRAYING CHAMBER
POLISHING CHAMBER POLISHING CHAMBER
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Manufacturing plant
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Melting chamber
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Raw material collector
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Shaping chamber
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Grinding chamber
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Spraying chamber
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Polishing chamber
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ProductionProductionProcessProcessCollection of raw materialCollection of raw material
Melting processMelting process
CollectorCollector
Shaping of productShaping of productSpraying on productSpraying on product
Polishing of the productPolishing of the product
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Swot AnalysesSwot Analyses
STRENGTHSSTRENGTHS
Innovative designsInnovative designsReasonable priceReasonable priceLong lifeLong life
WEAKNESSES WEAKNESSES
Large No. of competitorsLarge No. of competitorsIntroductory stateIntroductory state
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OPPORTUNITIESOPPORTUNITIES
Good quality with affordable price and stylishGood quality with affordable price and stylish
designsdesigns
THREATSTHREATS
New in the marketNew in the market
UnawarenessUnawareness
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Product Life CycleProduct Life Cy cleIntroductory StateIntroductory State
Dealing just withDealing just with
sanitary featuressanitary features
Future planningFuture planning
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Market &Market &Competitive AnalysisCompetitive Analysis
Already existing market Already existing market
Well known competitors Well known competitors
High CompetitionHigh Competition
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CompetitorsComp etitors SONIX SANITARY SONIX SANITARY
MASTER SANITARY MASTER SANITARY
SUPER ASIA SANITARY SUPER ASIA SANITARY
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FOLLOWER FOLLOWER
FAISAL SANITORYFAISAL SANITORY
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Market NeedsMarket Needs
Costumer ServiceCostumer Service
High Quality ProductHigh Quality Product
ConvenienceConvenience
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Target Market Targ et Market
Our target market is theOur target market is the
middle class and upper middle class and upper
middle class people.middle class people.
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Marketing MixMarketing Mix
PRICE:PRICE:
Price per UnitPrice per Unit
Reasonable priceReasonable price
Affordable Affordable
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PRODUCT:PRODUCT:
High Quality High Quality
UsesUses
PLACEMENT:PLACEMENT:
WHOLESALE DISTRIBUTORS WHOLESALE DISTRIBUTORS
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PROMOTION:PROMOTION:
Identify the marketIdentify the market
Division of marketDivision of market
Selecting the targetSelecting the target
marketmarket
Quality assuranceQuality assurance
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Any Questions?Any Questions?
Thank you!Thank you!