Sima Dahl & The Sway Factor Philosophy

transcript

Personal Branding for Professional Success

What’s the big

deal with

brands?

Traditional marketing

Price Product Place Promotion

In the age of referral the BRAND is you

“You are the Chief Marketing Officer of Brand You!”

@SimaSays#SwayFactor

Own your ellipsis

Personal brands are…

How do you want to be known?

Why would someone refer you?

What opportunities do you want to attract?

Equal parts attributes & aspirations

Social media marketing

Community Content Conversation Conversion

Build brand champions

“People buy from, and refer, people they know, like and trust.”

Personal Brands start here

Character Competence Charisma Context

“You cannot get from the Universethat which you’re not willing to ask for.”

PERSONALbrand

• SEO = Skills & Expertise Optimization• Etch your unique

personal brand value in your network’s mental Rolodex®•Keywords fuel the search

function and increase rate of referrals

Personal brand POWERhouses

Articulate your VALUE propositionEducation and experienceSkills & areas of expertiseTarget markets / clientsIndustry and / or line of business focusCertification or specialized trainingDelivery mechanism (how)Geographic preference

“Social Networking is an Action Verb.”

Select your keywords & phrasesMy primary clients can be described as:Problems I help my clients solve: I am uniquely qualified to help because:Results I can reproduce for my clients are (top 3): Higher level results my clients produce because of me:Skills I use to perform my work:This work is meaningful to me because:

The Sway Factor™ system

Practice Consistent Indirect Marketing

Make Frequent Digital Deposits

Pledge Unwavering Personal Commitment

“Success is reserved for those who do.”

Marketing brand YOU on LinkedIn Headline = Banner Ad Headshot = Trust Indicator Summary = Press Release Experience = Proof Points Skills and Expertise = Third Party Validation Contact Information = Call to Action Status Updates = Billboards

Stay SOCIALEmail: Sima@SimaDahl.com

Connect: Linkd.in/SimaSays

Like: Facebook.com/IAmSimaSays

Tweet: @SimaSays

Follow: Instagram.com/SimaSays

Circle: G+.com/SimaSays

Sima Dahl & The Sway Factor Philosophy

Automotive