Sirin - Award winning ad campaign

Post on 30-May-2015

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The presentation for Silver winning ad campaign by Patel Hall at the Ad Design competition at IIT Kharagpur Related video can be seen at http://www.youtube.com/watch?v=hwACSoB8MrE

transcript

Inter Hall Ad Design

Team No. 8

The Product

• Mood Swinging Air Curtain

• Controls User Behavior

• Domestic, Business and Industrial

Use

Target Market

• Niche Product for

– Domestic Segment

– Businesses

– Industries

USP

• The MoodulatorTM

– A patented technology that enhances

the properties of the air, hence

affecting the mood of the user as per

requirements.

Logo and Tagline

Campaign Theme

• INVISIBLE BOUNDARIES

• WHAT DO YOU WANT TO BE

TODAY?

Color Composition for Print

B&W Composition for Print

Outdoor Campaign

Website

• www.sirinmood.com

Commercial for Video Airplay