Small- and Medium-Sized Businesses Generate Significant Results with Social Media

Kim TercaClement Communications

SocialTech, San JoseOctober 26, 2010

Growth of Social Media

• #1 online activity• Americans spend 22.7% of Internet time on

social networking (up from 15.8% in 2009)

• Nielsen research, Aug. 2010

Which platform(s) to use?

Twitter for Business

• Drive web traffic• Promote news and collateral• Foster media relationships• Interact with customers/community• Contests, promotions

Facebook

• 85% of social networking• Share news, photos, and videos• Beware contests and promotions

Geolocation

• Best for physical locations• Rewards for Check-ins, Mayors• LCD screen to welcome Check-ins

Tagging•Microsoft TagReader•QR-Code Reader

Microsoft Tag

Content Sharing

• Slashdot, Digg, Stumbleupon, Del.icio.us, YCombinator, Reddit, LinkShare

• LinkedIn Discussions• Drive traffic to blogs, news, or website

Blogging

Case Study: Dental Practice

• Blog and free e-book• #1 search result “Boston cosmetic dentist”• Grew from $150k to $1 million annually

Corporate Journalism• Intel Free Press• OpenLogic’s WAZI

• Linux Foundation’s Linux.com

Video Contests

Case Study: Linux Foundation“Fake Linus Torvalds” campaign

• 623 "Likes”• 101 "Comments”• 724 fans gained

(12% increase)

Results

• 25,000+ video views• LinuxCon Attendance– 620 people registered (155% over goal)– 25 countries represented

• Twitter– 10% increase in followers– 1,500+ #linuxcon tweets

Traditional Media and Blogger Coverage

• Articles and Blogs worldwide: 756• Potential viewership: 177,247,555

Thank you!

• Kim Terca• Senior Account Manager, Clement

Communications• kterca@gmail.com• Mobile: 617-909-1620• Twitter: @kimterca