MARKETING PRESENTATION

PRODUCT LAUNCH

BY:HARISH VANGALASUDIP MAZUMDARZAIN UL ABDEENASHISH MALIKANUJ DUBEY

SMARTOMETER

SMARTOMETER‘BE SMARTER STAY

HEALTHIER’

MISSION To create the world's first real-time map of human

health. Our product helps keeping your family healthier and help doctors and society stop the spread of illness.

If our community is healthy, we are more likely to be healthy. If illnesses are circulating, then we are more likely to get ill.

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VISION

To be India’s most reliable health care product company offering innovative features superior quality and value to our customers. By 2016 we wish to achieve 30% of market share and while it would be best in terms of consumer value , customer service, employee talent, predictable growth.

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Amity Business School

ABOUT THE PRODUCT

SMARTOMETER IS A THERMOMETER WHICH GIVES YOU MUCH MORE THAN THE TEMPERATURE READING.

IT CAN TELL THE TYPE OF ILLNESSES THAT IS AROUND YOU

IT ALSO TELLS YOU WHAT ILLNESS YOU MIGHT HAVE AND WHAT WE CAN DO ABOUT THAT

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SPECIFICATION

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Size: 0.2in (H) x 0.6in (W) x 5.2in (L)

Battery:  None

Processor: None

LCD: None

Compatibility: iOS and Android

Accessories: Case and an adapter for

thermometer calibration

KEY FEATURES

Accurate and fast thermometer that exceeds accuracy and safety requirements.

Ability to save and share symptom history.

Illness forecasting feature that tells you when you are likely to get better.

One touch scheduling of appointment with physician.

Ability to send symptoms to your family physician.

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Amity Business SchoolSWOT ANALYSIS

Strengths

• New technology• Instant & advanced monitoring• Durability

Weakness

• Infant Product• Globally tough competition• Low market share

Opportunities

• Changing technology & markets• Changing Taste and Preference

Threats

• Market Condition• New Competitors

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MARKET SHARE

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SOURCE: www.docstoc.com/docs/160590025/India-Market-Research-Report--Thermometer-market-in-india

Amity Business SchoolSEGMENTATION

Geographic: Delhi/NCR, Hyderabad, Kolkata, Bangalore, Pune, Chandigarh, Lucknow, Ahmedabad Demographic: . Age: Any age group . Gender: Male / Female . Education: Technically literate people . Family Size: Single and Married With Children . Socio Economic Class: Upper and Middle Class

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Amity Business SchoolSEGMENTATION

PsychographicLifestyle - Mothers, people staying away from home.

Benefits sought Time Of Use - Illness Benefits - More accurate hence can monitor perfectly

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Amity Business SchoolTARGETING

Target Audience : People of urban cities who belong to upper and middle class of society and who are concerned more about their and surroundings’ health.

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Amity Business SchoolPositioning

“ A Technologically advanced THERMOMETER that enables accurate health monitoring”

. On the basis of the benefit: Instant health report.

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Amity Business SchoolMarketing Mix...•Product StrategyProduct is differentiated on basis of performance quality.Smartometer, an early stage digital health startup is creating the world’s first real-time map of human health.

More precise than normal thermometersMore durable than glass thermometersHelps users track their illness history Share history with physicians, manage and plan around their illness

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Amity Business SchoolMarketing Mix...• Pricing Strategy

Product cost for company is INR 550/unit Thermistor- Rs 35/- Logic design-Rs 175/- Software – Rs150/- Body material & Assembling – Rs 190/-

1unit (incl. case and adapter) - Rs 675/- 1unit ( calibration adapter only) - Rs 120/-

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Profit Margin per unit : 22.7%

MARKET COMPETITIORS

BRAND TYPE PRICE

HICKS DIGITAL 650

HICKS ANALOG 150

ACCUSURE DIGITAL 700

JBL ANALOG 120

OPERON DIGITAL 745

Amity Business SchoolMarketing Mix...•Distribution Strategy (Place)

Phase 1: Sample units are given to physicians and asked to recommend for patients.•Area of Distribution:- Tier 1 Cities - Delhi, Kolkata, Chennai, Bangalore, Ahmedabad, Hyderabad etc.Phase 2: Product is introduced into online market.•Area of Distribution:- Above cities and other tier 2 cities like: Bhopal, Amritsar, Chandigarh etc.Phase 3: Products and accessories are distributed among wholesale and retail pharmacy stores.• Area of Distribution:- Distribution in tier 3 cities like Patna, Varanasi, Jamshedpur etc.

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Amity Business SchoolMarketing Mix...•Promotional Strategy

•Online Marketing and Direct Marketing.

•Event Press Conference.

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•AdvertisingPrint Ad in newspaper and magazines.Electronic Ad in Broad Cast Media.Standees in hospitals and near pharmacy storesSocial networking sites.

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THANK YOU