Post on 30-Oct-2014
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SHORT MESSAGING SYSTEM A system that enables cell phones to send and receive text
messages (maximum of 160 characters) A direct advertising medium Allows collection of mobile numbers via customer opt-in using
keywords sent to a “short code” Customer numbers are added to your messaging database Your business can promote its messages to customers, turning
them into repeat customers Messages shared virally lead to increased customers
DEFINITIONS Short code: a special shortened phone number to which an SMS or
text message can be sent.– Fewer digits than a 10-digit phone number
Keyword: a custom word you choose to identify your mobile campaign– Best keywords are short and impactful to the target customer
Example: Text PIZZA to 54982 to Receive 10% off
your next delivery from Joe’s Pizza!
SMS CAMPAIGN BENEFITS
Cost Reach Redemption Speed Control
WHY DO I NEED SMS? Mobile phones are
always on Mobile phones are
always with us Mobile phones keep
us always connected
YOUR CUSTOMERS ARE MOBILE.
YOUR CUSTOMERS WANT TO HEAR FROM YOU.
Over 90% of text messages are opened with minutes
Customers with whom you keep in regular contact spend 67% more
IS YOUR SITE MOBILE-OPTIMIZED?Businesses are lagging behind consumers in terms of
support and use of mobile.There is significant opportunity for business that
understand thisCommunicate with customers using their medium of
choice - mobile!
MARKETING INTEGRATIONTie mobile and SMS campaigns into your overall
marketing strategyCustomers are on the go and marketing needs to reflect
that realitySocial media and mobile integration is hot
– Consumers are using their mobile devices to share content on social sites
– Your content can go viral quickly• Make sure you have a robust social media presence
SMS CAN CREATE INSTANT TRAFFIC FOR YOUR BUSINESSSend hundreds of messages in minutes with a single
clickSegment contacts into unlimited groupsSend mobile coupons, schedule appointment reminders,
announce contests, market new itemsAllow customers to come to you - have them text a
keyword to a short code to join your marketing listDon’t over-promote, but give them value and a reason to
stay on your list
MOBILE IS PERSONAL
People are with their mobile devices 24/7
The mobile phone is a personal form of technology
Treat messages like a conversation with the customer, while offering them value.
Text a video link to customers with a personalized message - powerful!
WHY DO I NEED SMS? http://designmobilewebsite.mobi DesignMobileWebsite