International SEO

Heini van Bergen

Manager operations

Tribal Internet Marketing November 2008

Google is King

But not everywhere in the world

Source: Oxyweb

Worldwide Search market shares

Source: Comscore

Asia – Pacific market shares:

Source: Comscore

Some facts about Baidu:

-Baidu serves up to 7.5 billion (!) searches a month

-Baidu’s web index contains over 740 million web pages

-Baidu is ranked 11th on Alexa’s worldwide ranking

-“Fact”: Baidu get’s paid to remove negative listings on formula

-Baidu is moving towards B2B, competing Alibaba

Paid Search (PPC)+

Organic Search

Paid placemen

t(Fixed)

Russia market shares:

Source: Comscore

Some facts about Yandex:

-Largest Russian Search Engine and Web Portal

-Yandex serves around 1.5 billion (!) searches a month

-Yandex Schedules IPO for 2009

Organic SearchPaid

search

To take home

Numbers to take home:

-Around 80 billion searches monthly

-6 out of 10 searches conducted on Google sites

-So 32 billion are on Non-Google websites

So... Take a look abroad and go international!

Thank you!

Contact me:

www.tribal-im.comheini.van.bergen@tribal-im.comtwitter.com/heinivanbergen