Snapshot of ISPO 2015

Post on 25-Dec-2015

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Snapshot of ISPO 2015 by Ryan Helps of Design Partners.

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Snapshot of ISPO Munich 2015Ryan HelpsDesign Partners

Muted & Tonal—Once vibrant colours are now powdered over and combined in light and dark hues. They work in harmony with almost anything, creating a balanced sophistication.

iNSIDE oUT—A product’s core is the very essence of its personality. Brands are exposing what they are made of. Consumers have an increasing awareness of what lies beneath and want to see it, not read about it.

Super Primary—Adventurous and Brave.Primary colour combinations, both vibrant and muted

Zonal Performance—Brands have moved far beyond superfluous detailing. Lines suggest the direction fabric will stretch while grid patterns emphasise rigidity.Zoned panels highlight the waterproof and insulative properties.

BleachSun-died, Broken-in Details

WildFrom Powerful to Comical

AZTECTraveller, Explorer, Geometry

Hyper VoltDouble Punchy Luminescents

Ryan is a senior design consultant at Design Partners, a strategic product design consultancy with studios in Dublin, San Francisco and Eindhoven.

ryan@designpartners.compinterest.com/helpsey/t: +353 1 282 8913@design_partners