So You’ve Released A WordPress Product…

Now What?

Ines van Essen

- Happiness Engineer

- Volunteer at WP.org

- Lover of BBQ food

- @TheMotherOfCode

“How are we going to communicate with our users?”

Think about how you’ll handle support BEFORE YOU RELEASE.

Communication must be synchronous across

platforms

How do we approach this?

Rules of engagement

Tone of voice

Platform

Tone of voice

➔ Formal or informal?

➔ Which words suit us, and which

don’t?

➔ Do we use humor?

➔ Long sentences, or short ones?

voiceandtone.com

Platforms That I’ve Worked With

Rules Of

Engagement

“How do we engage angry customers?”

“What do we say when they ask too much?”

“Do we give stuff away?”

Have a backup plan

Thank you!

@TheMotherOfCode

inesvanessen.nl