Social 101 - Twitter

transcript

Twitter!Social 101 Class Marcus Nelson Director of Social Media

@marcusnelson #twitterclass

O hai.

@marcusnelson Director of Social Media

Today’s Agenda

  Why do people share?

  Twitter is big

  The basics

  Establish contacts

  Build your following

  Best use cases

  Tips from Twitter

  Q&A

Why do people share

Motivations for sharing

source:http://topics.nytimes.com/top/reference/timestopics/organizations/u/university_of_pennsylvania/index.html?inline=nyt-org

Twitter is big

source: http://live.psu.edu/story/41446

source: http://econsultancy.com/us/blog/4934-consumers-remember-branding-seen-on-twitter

The basics

Twitter glossary

Tweet = a message of 140 characters or less

Retweet = the reposting of a tweet, passing it along

@username = how you address or reference someone

#hashtag = used to track topics or conversations

/via or /by = source or author of content referenced

OH = overheard #ff = follow friday

Crafting the tweet — sending a message

@username [body of message] #hashtag

Pro tip: your message will only show up in the recipient’s stream, and those that follow both you and your recipient. To make a message seen by all,

start message with a word or a ‘.’

sending a message

Crafting the tweet — sending a direct message

D username [body of message]

Pro tip: You cannot direct (private) message someone who is not following you. Remember also, “@” not required.

sending a direct message

D audiencemember It’s a private message silly. You can’t see this yet.

Crafting the tweet — content post

[title of article] http://link.com /via @source #hashtag

Pro tip: leave around 20 characters for others to leave a comment in retweet

content post

Crafting the tweet — retweeted post

RT @username: [title of article] http://link.com /via @source #hashtag « [insert comment]

Pro tip: you can insert a comment before or after the RT. It does encourage others to join in if you make it sound interesting (i.e. Funniest post ever!)

retweeted post

Build your following

Finding people like you

  Follow interesting people

  Use Twitter’s suggested users

  Follow popular/relevant #hashtags

  Who do your friends follow?

  Linkedin lists twitter handles

Best use cases

Develop and promote your brand

Customer Support

Provoke thought / humor

Be known as a thought leader

Help with access to information

Engage followers with a question

Tips from twitter

@marcusnelson #thankyou

Social 101 - Twitter

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