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Twitter 101: Social Media as Professional Development

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Student affairs and social media collide in this presentation, presented in webinar format on November 1, 2010 and sponsored by the Great Lakes Association of College and University Housing Officers.
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{ Twitter 101: Social Media as Professional Development GLACUHO Webinar November 1, 2010
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Page 1: Twitter 101: Social Media as Professional Development

{

Twitter 101: Social Media as Professional Development

GLACUHO WebinarNovember 1, 2010

Page 2: Twitter 101: Social Media as Professional Development
Page 3: Twitter 101: Social Media as Professional Development

Getting StartedCreate an account:

http://www.twitter.com/signup

Things to Consider:

Digital Identity Username – Consistency/Branding Photo

Bio Privacy Concerns

Locked v. Unlocked “You Tweet Who You Are.” -@TBump

Page 4: Twitter 101: Social Media as Professional Development

Twitter Lingo Bingo Tweet

Publicly broadcast message;

anyone can see

Direct Messages

(DM)

Private messages

between you and one other

user

Replies(@)

Public message in reply to

another user

Followers

The people who follow your

stream

Client

Applications used to

enhance the Twitter

experience

Retweets (RT)

Resent version of your tweets,

shared by others

Favorites

Tweets you save to

reference later

Hashtags(#)

Searchable tags

Lists

Lists of users arranged by

topic or interest

Page 5: Twitter 101: Social Media as Professional Development

Follower Etiquette

Page 6: Twitter 101: Social Media as Professional Development

Hashtag Etiquette Does this tweet enhance the community? Does this tweet contribute to the overall

conversation? Does this tweet educate others? Will others find this tweet interesting, informative

and intelligent? Is this the best place to ask my question?

Page 7: Twitter 101: Social Media as Professional Development

Twitter Searches

Search for hashtags, keywords, relevant content.

Saved searches save time!

http://search.twitter.com

Page 8: Twitter 101: Social Media as Professional Development

Professional Development

#sachat#acadv

#sagrad

#rlchat

#greekchat

#olchat#sadoc

#acuhoi

#saass #wihsng

#reslife

Page 9: Twitter 101: Social Media as Professional Development

#SAChat Thursdays at 12 p.m./1 p.m. CT/ET and 6 p.m./7

p.m CT/ET Topic voted on weekly by community Up to 150 participants in afternoon Evening chat typically smaller and easier to

follow for beginners Follow @The_SA_Blog

Posts weekly polls for topics Serves are moderator of chat Posts links to transcripts following chat

Page 10: Twitter 101: Social Media as Professional Development

Conference Back Channels

Share resourcesHighlight eventsConnect with others attending

the conferenceConnect with those not

attending the conferenceShow support of back channel

by allowing tweeting if presenting

Allow hashtag to emerge organically

Page 11: Twitter 101: Social Media as Professional Development

Conference Back Channels

Don’t forget hashtag etiquetteNo one cares with whom you’re

making lunch plans (sorry!)This may be other conference

attendees only interaction with you

Tweetups!

Page 12: Twitter 101: Social Media as Professional Development

ResourcesTeaching Twitter to Higher Education ColleaguesBenefits of the Back ChannelTen Terrific Twitter Tools

People/Organizations You Should Follow

@GLACUHO @ACUHOI @WiHsng

@RLChat @The_SA_Blog @StacyLOliver

@JPKirchmeier @LaurieABerry @AnnMarieKlotz

@TBump @DebraSanborn @TomKrieglstein


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