Social Analytics with Google Analytics

Post on 26-Dec-2014

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description

Google just revamped its social reporting within Google Analytics. Here's Semetis take on web measurement evolution and the key points of the new social analytics reporting.

transcript

Hello! My name is Nicolas

I’m a coffee geek

and a little geek tout court

Solvay 2005

Dedicated Research 2005

Master Bocconi 2006

Google 2007

Semetis 2009

Semetis

Team of 11 people4 Solvay

3 Sciences-Po

2 ICHEC | 1 Ingé Civ | 1 Eco

Internet Switch

This was a revolution

1983

From Few Data ...

To Big Data

Big Data...

Accelerating

2012 60HOURS

New jobs

Online Marketer

Data Visualization & Interpretation

1869 - Charles Minard

Data Visualization & Interpretation

Threat or Opportunity?

Threat or Opportunity?

Work in Progress...

Tomorrow

Which Perspective?

Measuring Social

Ecosystem

TrafficSources

Monitoring

Data collection

Decision Making

Ecosystem

TrafficSources

Pages

Social Plugins

Conversions

Your

SocialImpact

Goals & Economic Value

The full story

The full story

Paths to Conversion

Traffic Acquisition

Pages

Bridges & Networks

Off -site Activity

Unlocking the door

Website Goals

Goals

Traffic Quality

Pages

Actions

Larry Page :“ The only true failure is not attempting the audacious”

@Facebook

Any tweet?

twitter.com/semetis