transcript
- 1. How to Success withContent Marketing @ Social Breakfast
- 2. KEN YEUNGSocial Media Chief Content OfficerJUSTIN
CHOYDirector of Social Media & Interactive Brand
Strategyjustinchoy2003@gmail.comADD USKen.ykk@gmail.com
- 3. WARNINGThe Following presentation is based on a true
story
- 4. AM9 : 45We got an email attached with a Video
- 5. MagazinesTraditional Marketing
ChannelsNewspapersBillboardsRadioTV AdsTraditionalMarketingDigital
& Social MediaSocial MediaPlatformWord ofMouthContentmarketing
KOLapps
- 6. Content is a 2 way communicationmethodBetween your Brand and
the Consumers.
- 7. The Content itself must be Brand relatedand Resonance With
Consumers.
- 8. Think twice before deleting.Standing in your power and
showing your social mediayou are an organization that believes in
your productand your people.
- 9. Social Listening Social Analyze Brand DNA Innovative &
Spread Monitoring(Social Trending) + (Social Behavior) + (Social
Branding) = Creative & Comments
- 10. Chris ChoiProject DirectorMultimedia Creative Content
Strategy
- 11. Uniqueness of NMGstandout from other magazines /production
houses
- 12. SocialMediaServiceScopeEventCreativeProject Digital
- 13. Multimedia CreativeContent Strategy Over 200 social media
projects solution to client Great expansion team members grow to
35
- 14. SIGNATURE CASEKEEP COOL Collection
- 15. Global launch of KEEP COOL Collection@2014 AprilApply 3 new
technologies on jeans: THERMOCOOLTM- cloth weights
11.5poundsCALCULO - cloth weights 10.9poundsCOOLMAX - cloth weights
8.7pounds
- 16. Ready to use client materials:- A series fashion shots
demonstration- 2 celebrity videos Shawn Yue & Huo Huo Han
- 17. Multiply traditional media penetration Talk of the townNew
Monday cover + 6 FP Advertorial
- 18. Align with offline print promotion Road show event + Social
MediaTo visualize the COOL EFFECT of the productA KEEP COOL Station
(Moving truck) has been createdGo around CBD in HKi.e. Tst, Cwb, Mk
etc for 2 weeks
- 19. Twist tradition media viral-to-beExpand audience reachLive
feed from different editorial anglesusing photos & textAttract
audience to join the eventRef.link: http://on.fb.me/1qEc8YdTotal
reach :Over 500k (16 feeds)
- 20. Instant response With contingency Plan in case ofunpleasant
weather conditionsInstant announcement of the locationchange on
Facebook due to the heavy rainon event dayAfter moving to covered
area, helpersactively draw public to the truck bydistributing
balloons
- 21. Recreate content from different angles Make it fun and
viralJeans lover VS girl friend arouse attentionand discussion of
netizensYouTuber video to demonstrate the coolingfunction of the
collectionRef.link:http://on.fb.me/1ywPGzjRef.link:
http://on.fb.me/1p4IZ7B
- 22. Recreate & edit content of the official videoHighlight
& link the video content tophilosophy to arouse public
discussion Increase the click rate on YouTubeRef.link:
http://on.fb.me/11kUGfpRef.link: http://on.fb.me/1xYhTAvRecreate
content from different angles Make it fun and viral
- 23. Helpers in Levis KEEP COOL Collection Brand
recallingHelpers are allcarefully pickedaccordingly
toclientsrequirementsEnergetic & fashionable promoters align
& amplify brand image
- 24. HKD$200 cash coupon redemptionA sense of CoolLinkage with
productFree Yogurt and Ice cream give away
- 25. Offline + OnlineTalk of the Town Social media angleViral to
be Instant responseBoth event and social media
- 26. If opportunity doesnt knock, build a door Milton
BerleSource: CPSAs Top 50 Sales Quotes,
http://www.cpsa.com/knowledgecentre/SRCArticleRead.aspx?articleID=656