Social Business in CZ/SK – Local experience, use-cases, traps & pitfalls - Tomas Feige

Post on 12-May-2015

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Competence Centre for Collaboration Solutions at the University of Economic in Prague serves as an expert centre for enterprise social networks and works closely with IBM and local business partners to help drive adoption of social business in Czech Republic and Slovakia. In this session they will share their experience from local social business projects over the past years and discuss various examples and adoption scenarios from different fields and industries (public, education, healthcare, even construction). Interested in the state of social business in CZ/SK? Want to know what works and what are the traps & pitfalls? Join us at the session!

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Competence Centre for Collaboration Solutions at FIS VŠE, CZ

What is Competence Centre

Competence Centre for Collaboration Solutions was

founded in 2012 at Faculty of Informatics and

Statistics, University of Economics in Prague (FIS VŠE).

It is an autonomous team of talents consisting of:

Professionals from business,

academic scientists and

top university students.

Applied research

Modern technologies

Real business needs

Mission of Competence Centre

CentreCS serves as an expert consulting group in the field of

Enterprise Social Networks (ESN).

It gathers and builds experience and know-how for:

Successful adoption of enterprise social network,

Functional & graphical customization of the platform,

Mining & Extraction of hidden corporate knowledge,

Efficient use of social business principles to increase business value and

performance.

Operates internal university network at VŠE

Works with partners and helps build local

awareness about Social Business benefits

Our main goal – To help with the transition

Extension of traditional (line) organizational structures with internal social network.

Good place to start? (now)

IBM Social Business Patterns

Find expertise

Gain external customer insights

Increase knowledge sharing

Improve recruiting and onboarding

Manage mergers and acquisitions

Enable and improve workplace safety

Where we started?

0% 10% 20% 30% 40% 50% 60% 70%

Knowledge base creation and curation

Internal marketing campaign

HCM Feedback loops

Project workspace

Service support escalation and resolution

Top Enterprise Social Business Use-cases (internal)

R. Wang & Insider Associates, 2011 – State of Social Business (survey).

Main areas of interest of local customers (CZ & SK)

1. Efficiency and real impact of internal communication

Quickly and easily inform various groups, teams or individuals

Share latest news and information from both inside and outside of the company

2. Support innovations with respect to methodologies and policies

Providing latest methodological guidelines, grants and other incentives

Efficient archiving of previous ideas and closed cases - knowledge-building

3. Managing and organizing of projects

Dealing with various projects and activities that are done repeatedly

The need for unified yet flexible environment to support project portfolio

4. Enterprise knowledge-base building

Platform to collectively share, version and archive documents, templates and other materials

Building an open, flexible, enterprise-wide and sustainable knowledge-base

5. Intelligent address book of employees

People with context, identifying real competences

Easy-to-find experts, problems escalation & resolution

Real-life Example: Construction company

Industry: Construction, construction & development company

Type of project: Full enterprise-wide roll-out

Scope: 200 users

Main areas:

Managing +100 projects

Internal comm. (media monitoring)

Employee engagement & feedback

Performance reviews & board meetings

Real-life Example: Healh-care facility

Industry: Health-care, large hospital

Type of project: Small pilot project

Scope: +100 users

Main areas:

Coordination of dozens depts.

Financial agenda and reporting

Internal communication

Policies and templates sharing

Real-life Example: Public sector

Industry: Public, ministry agency

Type of project: Wide-scale support of adoption

Scope: 400 users

Main areas:

Operation programs & grants

Internal communication

Company knowledge-base building

Methodologies and policies

Real-life Example: Political party

Industry: Politics, big political party

Type of project: Pilot project – core team

Scope: +50 users

Main areas:

Regional coordination

Internal communication

Campaigns and events preparation

Knowledge sharing between teams

Real-life Example: University

Industry: Education, University of Economics in Prague

Type of project: Internal pilot on 2 faculties

Scope: +500 users

Main areas:

Support for courses and education

Collaboration of research teams

Conferences and papers preparation

University knowledge-base building

Applied research in the field of ESN

Traps & Pitfalls, Dos & Don’ts

Key Success Factors Construction

company

Healthcare

facility

Ministry

agency

Political

party

University [current

project X]

Goals & expectations

identified & aligned

LoB involved from the

beginning

Official executive lead &

support

Internal ambassadors

Methodology & roadmap

Marketing plan

Metrics

Based on Salvador Gallardo, for more interesting thoughts go to http://ibm.com/blogs/socialbusiness

Where do we go from here?

• Coordination• Directed, orchestrated (often one-directional), strictly divided work.

• Cooperation• Directed cooperation between multiple groups, teams & business units.

• Collaboration• (Un)managed organic collaboration across (and outside) the whole company.

Let us discuss and getSocial!

Contact information

Competence Centre for Collaboration Solutions

Centre founded at FIS VŠE with support of IBM

Applied research in the field of Enterprise Social Networks

Web: http://centrumCS.vse.cz

Email: centrumCS@vse.cz

Doc. Ing. Ota Novotný, Ph.D

• novotnyo@vse.cz

• Sponsor and coordinator at FIS VŠE

Ing. Tomáš Feige

• tomas.feige@cz.ibm.com

• Collaboration Solutions Ambassador

Backup slides – SocByz Assets

Examples of our Social Business assets:Education, training & personal development communities

Examples of our Social Business assets :

Localized manuals, step-by-step course, guides

Methodology aims at providing guidance and best-practice to achieve:

Safe and secure environment with clear policy and borders, that

supports processes on all business levels, and

provides benefits for both individuals and company.

Methodology for adoption of enterprise social networks

Public

Professional

Internal

• New customers

• Fan-based community

• Wide public

• Business partners

• Suppliers, contractors

• Loyal customers

• Management

• Regular employees

• External contractors