Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

Post on 14-Aug-2015

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Jody FordVP, North America Marketplaces

Social Commerce and Local:The New Retail Environment

VIDEO

A new retail is emerging. It’s consumer driven and technology enabled.

THE PHONE IS BECOMING A MISSION CONTROL DEVICE

CONSUMERS ARE ENGAGING ACROSS EVERY SCREEN

People want to get what they want, when they want it, wherever they are.

ANYWHERE SHOPPING

WE ARE UNIQUELY POSITIONED TO HELP BUSINESSES OF ALL SIZES WIN

DATA

GLOBAL

LOCAL

MOBILE

PLATFORM

$175 Billion

UTILITYsearch and buy

Ave time/ visit ~4 mins

GMV/ active user ~$500 p.a.

ENGAGEMENTbrowse and discover

Ave time /visit ~7 mins

GMV/active user ~$20 p.a.

OUR UNIQUE MARKET POSITION

160M Active users

7 out of 10Items sold are new

7 out of 10Items sold are

fixed price

190M+ Downloads

of apps

$13B mobile volume 2012

$20B expected in 2013

5.6M new users via mobile in Q3

EBAY MARKETPLACES

We’re innovating around customer needs.local

75%OF TOTAL RETAIL SPENDING OCCURS 15 MILES FROM HOME

Source: Forrester Research Web-Influenced Retail Sales Forecast, 2011 To 2016 (US)

40% OF ALL RETAIL SPENDING INVOLVES SOME KIND OF ONLINE TRANSACTION

We’re innovating around customer needs.local

User Valet

User Valet

ValetUser2123

scheduled delivery

ChicagoChicago

Dallas

London

We’re innovating around customer needs.local

39% OF US CUSTOMERS PAID ONLINE & PICKED UP IN STORE

in-store pickup

150 PICK-UP LOCATIONS

50K LISTINGS

25 SELLERS

Consumer adoption is strong. Feedback is extremely positive.

We’re innovating around customer needs.local

Digital Storefront:

24-HOUR SHOPPABLE WINDOWS

MOBILESITE

“INTERACTIVE STOREFRONT”

ONE-HOUR DELIVERY

PAYPALHERE

A START TO FINISH EXPERIENCE WITH AVERAGE DELIVERY IN 49 MINUTES

Digital Storefront at Westfield Mall:

REBECCA MINKOFF, SONY, TOMS, EBAY, PAYPAL

AND WE’RE PARTNERING WITH TOP BRANDS AND MERCHANTS AND PROPERTIES TO CREATE THE MALL OF THE FUTURE

TOUCH STORE-FRONTS MALLS & AIRPORTS

MOBILE MARKETPLAY

LESSONS LEARNED

CUSTOMERS value choice & control

RETAILERS appetite to partner for technical capabilities,

reach, and footfall.

TECHNOLOGY

is not enough.Managing end-to-end

is critical.

EBAY PARTNERS WITH BUSINESS OF ALL SIZES TO CONNECT BUYERS TO THE LOCAL INVENTORY THAT THEY NEED AND LOVE.

THANK YOU.