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Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

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Jody Ford VP, North America Marketplaces Social Commerce and Local: The New Retail Environment
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Page 1: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

Jody FordVP, North America Marketplaces

Social Commerce and Local:The New Retail Environment

Page 2: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

VIDEO

Page 3: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

A new retail is emerging. It’s consumer driven and technology enabled.

Page 4: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

THE PHONE IS BECOMING A MISSION CONTROL DEVICE

Page 5: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

CONSUMERS ARE ENGAGING ACROSS EVERY SCREEN

Page 6: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

People want to get what they want, when they want it, wherever they are.

Page 7: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

ANYWHERE SHOPPING

Page 8: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

WE ARE UNIQUELY POSITIONED TO HELP BUSINESSES OF ALL SIZES WIN

DATA

GLOBAL

LOCAL

MOBILE

PLATFORM

Page 9: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

$175 Billion

Page 10: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

UTILITYsearch and buy

Ave time/ visit ~4 mins

GMV/ active user ~$500 p.a.

ENGAGEMENTbrowse and discover

Ave time /visit ~7 mins

GMV/active user ~$20 p.a.

OUR UNIQUE MARKET POSITION

Page 11: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

160M Active users

7 out of 10Items sold are new

7 out of 10Items sold are

fixed price

190M+ Downloads

of apps

$13B mobile volume 2012

$20B expected in 2013

5.6M new users via mobile in Q3

EBAY MARKETPLACES

Page 12: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

We’re innovating around customer needs.local

Page 13: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

75%OF TOTAL RETAIL SPENDING OCCURS 15 MILES FROM HOME

Page 14: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

Source: Forrester Research Web-Influenced Retail Sales Forecast, 2011 To 2016 (US)

40% OF ALL RETAIL SPENDING INVOLVES SOME KIND OF ONLINE TRANSACTION

Page 15: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

We’re innovating around customer needs.local

Page 16: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay
Page 17: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

User Valet

Page 18: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

User Valet

Page 19: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

ValetUser2123

Page 20: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

scheduled delivery

Page 21: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

ChicagoChicago

Page 22: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

Dallas

London

Page 23: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

We’re innovating around customer needs.local

Page 24: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

39% OF US CUSTOMERS PAID ONLINE & PICKED UP IN STORE

Page 25: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

in-store pickup

Page 26: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay
Page 27: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

150 PICK-UP LOCATIONS

50K LISTINGS

25 SELLERS

Consumer adoption is strong. Feedback is extremely positive.

Page 28: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

We’re innovating around customer needs.local

Page 29: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

Digital Storefront:

24-HOUR SHOPPABLE WINDOWS

Page 30: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

MOBILESITE

“INTERACTIVE STOREFRONT”

ONE-HOUR DELIVERY

PAYPALHERE

A START TO FINISH EXPERIENCE WITH AVERAGE DELIVERY IN 49 MINUTES

Page 31: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

Digital Storefront at Westfield Mall:

REBECCA MINKOFF, SONY, TOMS, EBAY, PAYPAL

Page 32: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

AND WE’RE PARTNERING WITH TOP BRANDS AND MERCHANTS AND PROPERTIES TO CREATE THE MALL OF THE FUTURE

TOUCH STORE-FRONTS MALLS & AIRPORTS

MOBILE MARKETPLAY

Page 33: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

LESSONS LEARNED

CUSTOMERS value choice & control

RETAILERS appetite to partner for technical capabilities,

reach, and footfall.

TECHNOLOGY

is not enough.Managing end-to-end

is critical.

Page 34: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

EBAY PARTNERS WITH BUSINESS OF ALL SIZES TO CONNECT BUYERS TO THE LOCAL INVENTORY THAT THEY NEED AND LOVE.

Page 35: Social Commerce and Local: The New Retail Environment: Jody Ford, VP Marketing eBay

THANK YOU.


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