Post on 06-May-2015
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®
BlueIQ
Enabling social perspectives within and beyond the Enterprise
Rawn Shah
Practices LeadSocial Software Enablement Team
IBM Software Grouprawn@us.ibm.com
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Too many concepts lumped together
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People apply their own filter to these concepts
Blog
Discussion ForumLinkedIn
?
DiggWikis
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Often the discussion starts around the tool they need
Discussion Forum
Digg
Wiki
?
Blog?
?
?
?
?
?
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While Social Software power users argue over what to use
Discussion Forum!!
Digg
Wiki!!
?
Blog?
?
?
?
?
?
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… others new to social software are still wondering what it is
?
Blog?
?
?
Digg
?
?
?
Discussion For…
Wiki!!
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Even when a tool is chosen, many questions still remain
Who can contribut
e?
Blog?
Who can read?
Who is it for?
Who chooses focus?
?
Lifespan?
Wiki!!
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These questions really exist independently of the tool chosen
Who can contribut
e?
Blog?
Who can read?
Who is it for?
Who chooses focus?
?
Lifespan?
________!!
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These are questions about the social context
Who can contribut
e?
?
?
Who can read?
Who is it for?
Who chooses focus?
Lifespan?
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Let’s take these questions and break them into
Who can contribut
e?
Blog?
?
Who can read?
Who is it for?
Who chooses focus?
Lifespan?
How do I experience this social
environment?
What are the rules for
working with others
in this environmen
t?
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How do I experience this social environment?
Social Experience
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Some Web 2.0 experiences are really between each user and the provider, and only slightly social
Personal
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Some are between other users and a single individual
Individual
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Some are between a defined group of users
Defined Group
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Some are between an open community of users
Community
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Some are across a mass of users… that you really don’t even need to see
Mass Collaboration
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Switch gears to
Democratization of the Web
Democracy everywhere
What are the rules for working with others in this environment?
Social Rules and Governance
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Centralized social governance focuses on one or more leaders who make all the decisions…
Centralized
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Delegated social governance subdivides that control and decision making
Delegated
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Republic governance moves to elected leaders who make the decisions for the rest…
Republic
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Starfish social governance defines common overall principles but each local area runs independently
Starfish
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Swarm social governance depends on a mass of individuals converging on select ideas out of many
Swarm
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Bringing together social experience & social governance
Strongly-centeredExperience
Widely-sharedexperience
Centralizedgovernance
Distributedgovernance
Pairing these togetherdefines a social context
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The same technology can be used in different contexts
Strongly-centeredExperience
Widely-sharedexperience
Centralizedgovernance
Distributedgovernance
Blog
Group Blog
Group Blog
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Wikis are notoriously versatile…
Strongly-centeredExperience
Widely-sharedexperience
Centralizedgovernance
Distributedgovernance
Wiki
Wiki
Wiki
Wiki
Wiki
Wiki
It is important to be clear on which context you have in mind
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The reality is…
Find the context that you need first, THEN match a tool that meets it
One context may not be enough, especially with larger or more diverse organizations
If a complex mix, provide a guide for users on what you intend
Do you REALLY need it all?
User FAQs, New-to docs, Usage policies
Be flexible, adapt to users needs over time.
Be careful of large scale change
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Thank you
Copy of this presentation, Questions, comments:
Email: rawn@us.ibm.com
Twitter: @rawn