Social government

Craig ThomlerGov 2.0 Advocate

Managing DirectorDelib Australia

Social Business19 February 2014

Who am I?

Hi, I’m Craig and I’m NOT from the government…

How people think of government…

But there’s a little more going on…

While no-one was looking, Aussie governments went social…

Over 1,200 online consultations in last four years

Over 920 agencyTwitter accounts

Over 120 agency blogs

Over 250 Facebook pages

Over 300 agency mobile apps

Over 200 agency YouTube channels

At least 15 open data competitions

At least 7 open data sites

Very, very social…

Source: eGovAU blog

And growing more social…

Source: eGovAU blog

(and you can now watch what gov is doing)

View top fifty government tweets daily at: oztweets.measuredvoice.com

Australian Government versus ASX 200

Use at least one social media channel

Sources: BRR Services Social Media Report, eGovAU blog

Australian Gov-ernment agencies

ASX 200 companies Federal politicians

82%78%

90%

What is government using social media for?Use by Australian Government agency Share

For stakeholder engagement or collaboration 54.24%

Operating an information campaign 42.37%

Responding to customer enquiries/comments/complaints 42.37%

For engaging with journalists and media outlets 40.68%

For engagement or collaboration with other government agencies

40.68%

Monitoring citizen, stakeholder and/or lobbyist views and activities

28.81%

For a public consultation process 27.12%

For a stakeholder or other restricted access consultation 22.03%

Other type of activity (i.e. recruitment, crowdsourcing, staff)

18.64%

For policy or services co-design 11.86%Source: eGovAU blog

What can business learn from government?

• Monitor conversations

• Go mobile – when appropriate

• Offer opportunities to influence

• Frame conversations carefully

• Train your staff to manage potential issues

• Encourage community innovation

• Involve communities in creation

• Play!

Monitor conversations

Go mobile – when appropriate

Offer opportunities to influence

Frame conversations carefully

Train your staff to manage potential issues

Encourage community innovation

Involve communities in creation

Play!

And, quickly what not to do….

• Be a SHOUTER

• Be inauthentic

• Be impersonal

• Be absent

(unless it suits your business)

Thanks

Craig Thomlercraig@delib.net@CraigThomler

http://eGovAU.blogspot.com

www.delib.net/australia/@Delibaunz