Date post: | 16-May-2015 |
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Social government
Craig ThomlerGov 2.0 Advocate
Managing DirectorDelib Australia
Social Business19 February 2014
Who am I?
Hi, I’m Craig and I’m NOT from the government…
How people think of government…
But there’s a little more going on…
While no-one was looking, Aussie governments went social…
Over 1,200 online consultations in last four years
Over 920 agencyTwitter accounts
Over 120 agency blogs
Over 250 Facebook pages
Over 300 agency mobile apps
Over 200 agency YouTube channels
At least 15 open data competitions
At least 7 open data sites
Very, very social…
Source: eGovAU blog
And growing more social…
Source: eGovAU blog
(and you can now watch what gov is doing)
View top fifty government tweets daily at: oztweets.measuredvoice.com
Australian Government versus ASX 200
Use at least one social media channel
Sources: BRR Services Social Media Report, eGovAU blog
Australian Gov-ernment agencies
ASX 200 companies Federal politicians
82%78%
90%
What is government using social media for?Use by Australian Government agency Share
For stakeholder engagement or collaboration 54.24%
Operating an information campaign 42.37%
Responding to customer enquiries/comments/complaints 42.37%
For engaging with journalists and media outlets 40.68%
For engagement or collaboration with other government agencies
40.68%
Monitoring citizen, stakeholder and/or lobbyist views and activities
28.81%
For a public consultation process 27.12%
For a stakeholder or other restricted access consultation 22.03%
Other type of activity (i.e. recruitment, crowdsourcing, staff)
18.64%
For policy or services co-design 11.86%Source: eGovAU blog
What can business learn from government?
• Monitor conversations
• Go mobile – when appropriate
• Offer opportunities to influence
• Frame conversations carefully
• Train your staff to manage potential issues
• Encourage community innovation
• Involve communities in creation
• Play!
Monitor conversations
Go mobile – when appropriate
Offer opportunities to influence
Frame conversations carefully
Train your staff to manage potential issues
Encourage community innovation
Involve communities in creation
And, quickly what not to do….
• Be a SHOUTER
• Be inauthentic
• Be impersonal
• Be absent
(unless it suits your business)
Thanks
Craig [email protected]@CraigThomler
http://eGovAU.blogspot.com
www.delib.net/australia/@Delibaunz