Social in the City Glasgow

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Graeme Taylor scotslarder.co.uk

@scotslarder

Blogs, bloggers and business

Graeme Taylor

@scotslarder

Blogs• There’s a huge array of blogs out there…

@scotslarder

Bloggers and why they blog

• Bloggers blog for many reasons– Self discipline– Boredom– As a reminder – Sharing– Love of cooking– Discovery

@scotslarder

Why do I blog?• Sharing recipes

• Make me write up wine notes

• To share places I’d enjoyed

• Promote small producers

• A desire to promote Scotland

@scotslarder

Businesses and Bloggers• Do you want to engage with bloggers?

– Do you have a strategy for doing this?

– Is it working?

– Is it sustainable and credible?

– WHAT’S IN IT FOR THEM?

@scotslarder

Thank you

Lifestyle