Social

BY DAVE AQUINO

MarketingCampaign

Poster #1

When the temperature falls below zero, at least you can just turn up the dial on your thermostat.For youth living on the streets of Vancouver, a candle ! ame is often their main source of heat.

! is is a heater.

Donate. Volunteer. Do something. www.covenanthousebc.org

Poster #2

Oh — that's too bad that the interest rate on your savings account is so low. It must be tough.As for youth living on the streets of Vancouver, their entire savings is inside of a paper cup.

! is is a bank account.

Donate. Volunteer. Do something. www.covenanthousebc.org

Poster #3

One and a half bathrooms, 2 full bathrooms, a separate guest bathroom. Yes, it's such a big decision. As for youth living on the streets of Vancouver, a public washroom is often the only place to bathe.

! is is a shower.

Donate. Volunteer. Do something. www.covenanthousebc.org

Covenant House

The Main Issues

The Main Issuesat-risk youth leaveunsafe situation

end up on streets

violence, drugs, prostitution

re-victimized

mental and physical barriers

The Objectives

The Objectives

• Awareness

• Donations

• Volunteers

Target Audience

Target Audience

• Men and Women, 25 - 55 years of age

• Working professionals

• Downtown Vancouver

• Homeowners and renters

Core Concepts

Core Concepts

• Street youth and basic necessities

• Truth about life on the streets

• Things we take for granted

• Think twice

• Empathy

The Evolution of the Idea

Mood Board

Sketches

1st Version

Thank You.