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Social Marketing Trends

2016

Triều Nguyễn

CEO / YouNet Media

trieunh@younetmedia.com

Saigon’s event for

Advertising, Digital, Marketing & Media

February 3rd 2016 – Ho Chi Minh City

The power of Social Media

3

SOCIAL MEDIA VIETNAM = FACEBOOK

4

500,000

1,900,000

2,600,000

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

2014 2015 Jan-16

Vietnamese FB Pages & Groups

Posts, Videos & comments /month

1 billion

80

200

500

1,000

-

200

400

600

800

1,000

1,200

2013 2014 2015 Jan-16

Total Mentions Per Month (millions)

How BRANDS stand out in the crowd?

5

Mass VS Niche

6

Target Audience

7

Customer Care

At the RIGHT PLACE, RIGHT MOMENT

Trends Spotting

Boost engagement & likability with emotional content by

Social Trends spotting

8

Listen & engage at the RIGHT MOMENT to build BRAND LOVE

9

Social Customers

Social

CRM

Traditional CS

10

Complaints VS Opportunities

Webtretho

MsBonabi Nguyễn

“My baby doesn’t like that milk. Which

brands do you Moms recommend?”

Facebook

Phương Nguyễn

“I am gonna give birth soon. Moms please

share your tips about Baby nutrition”

Customer Care Agent

“….......”

11

Bring traditional customer care process to ONLINE

12

Other trend: SMCC for Crisis Management

“Grab the real-time trend!

Surprise the customer at the

Right Moment – Right Place”