Social media 101 for Nonprofits

transcript

Amplifying Voices ● Creating Communities

Stacy Nunnallystacynunnally@gmail.com

www.facebook.com/stacynunnallytwitter.com/stacynunnally

inkedin.com/in/stacynunnally

Social Media Basics for Nonprofits

Build Relationships

Amplify Voices

Create Communities

PollEverywhere Link

PollEverywhere.com

What do you want to know

Why Social Media Matters…

Did you know? Social Media 2013 Video

Social Media Matters…

Facebook has 1.11 billion active users each month. It has 665 million users each day. If it were a

country, it would be the 3rd largest in the world.

FB is the single largest repository for user-

generated content such as pics, videos, links, and comments. Users share 2.5B pieces of content

each day.

People spend over 700 billion minutes

per month on Facebook.

Average user has 130 friends.70% of B2C

marketers say they have acquired a

customer through Facebook

Facebook will account for 13% of worldwide mobile

ad revenue in 2013

Fastest growing segment on Facebook?

55 – 65 yeer old females

23% of all time spent on apps in

the US is on Facebook

Twitter has 500 million users. #2 search engine

on the web

50% of tech companies say

they have acquired a customer

through Twitter.

Twitter users send 400 million tweets

each day.1 Billion total

500 years of YouTube videos are watched on Facebook every

200 million+ users

New functions for company pages

61% of social media users primarily use LinkedIn for professional networking

Almost 10% of US marketers have

found a customer through LinkedIn

60% of LinkedIn users have

clicked on an ad on the site

By the Numbers:Google+: 343 million active users (January 2013)

Facebook: 1.1 Billion Monthly users (May 2013)

Flickr: 87 million users (March 2013)

Instagram: 100 million users (February 2013)

LinkedIn: 225 million users (May 2013)

MySpace: 32.6 million monthly visitors (May 2013)

Pinterest: 48.7 million users (February 2013)

Tumblr: 216 million monthly visitors (May 2013)

Twitter: 500 million total users (March 2013)

Vimeo: 14 million users (December 2012)

WordPress: 66 million blogs (May 2013)

YouTube: 1 billion users (March 2013)

Source: Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation

COMMUNICATIONS MEDIA

Space defined by Media Owner

Organization in control

One way / Delivering a

message

Repeating the message

Organization-focused

Entertaining

Organization created content

SOCIAL MEDIA

Space defined by Consumer

Consumer in control

Two way / Conversational

Adapting the message/ beta

Consumer-focused / Adding value

Influencing, involving

User created content / Co-creation

Traditional Communication vs. Social Media

Social Media Policy

Social Media Strategy

Each personal interaction between a company and a customer or between you and a member of your community

presents an opportunity to gain an advocate for your brand

IDEAS: Twitter

Tweet to/ about press

Tweet live from events

Ask for $; Show ROI

IDEAS: Facebook

Tell a story. Use humor

Ask questions;

use incentives

IDEAS: Social Media Advocates

Ask advocates to share an important message

Recruit volunteers to share social

media messages

IDEAS: Facebook Engagement

Surveys, polls, online

voting

Incentives for answering questions

“Like” as a call to action

IDEAS: Pinterest

Source: Hubspot

Create boards and pin pics of

volunteers, videos, etc.

IDEAS: Creative Fundraising

“Sponsored likes”

KickStarter

GaggleAMP

Constant Contact

Tools and Resources