Post on 02-Nov-2014
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SOCIAL MEDIA: NON-PROFIT,
GLOBAL ADVOCACY,AND
ENGAGEMENTWHERE IS THE CONNECTION?
Yinka Olaitowww.yinkaolaito.com
BEFORE...
Traditional Media
TODAY...
Changes In Communication landscape
TODAY...
Online Media, location-based sites
Advocacy Aims to...
Reach target audience (fast)
Advocacy thrives...
Two-way street
CHANGES IN TIME
Volunteers, Donors evaluate and research Non-profit relevance before
they engage
To succeed, Non-Profit needs to monitor stakeholders’ attitude online
CHANGES IN TIME
Demands an urgent alignment with online media use
ONLINE MEDIA
Central focus of Online media = Connection
with the growth of social media for communication and sharing, it might seem natural to go there to run your advocacy.
SOCIAL/ONLINE MEDIA
Enhances strong conversation
Forges deeper relationship among global audience
SOCIAL/ONLINE MEDIA
Increase Bonding
EXAMINATION OF MAJOR ONLINE MEDIA AND HOW THEY AID SOCIAL ADVOCACY
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social Networking
features
YouTube
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How To Take Best Advantage
Keep it shortUse Keyword
Fun, educate, qualitywww.michaelsageng.com/www.yinkaolaito.com
BloggingBlogger
WordpressTumblr
Blog WeeklySolicit comments
Action alertsAdvertise on web site
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Best use of Blog
Content platformExpertiseEducation
EngagementFeedback
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How To take advantage of Micro-Blogging
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In 2009, LinkedIn by 85%.
-Compete.com2009
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Slideshare
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Slideshare As advocacy and engagement
Photo sharing Platforms
The online photo sharing site Flickr now hosts more than 3.6 billion user images. The
online bookmarking service Delicious has more than 5 million users and more than
150 million unique bookmarked URLs -Compete.com2009
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Others
PodcastVodcast
WebchatEmail marketingSMS marketing
Mobile marketingBookmarking: Digg, De.li.cious
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How- To
Purpose + Audience+ strategywww.michaelsageng.com/www.yinkaolaito.com
How-To
Branded Account+ Connection
How-To
Build+ support+ Empower
How-To
Measure
Social Advocacy Merit
Global reach + Immediate Feedback
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Social Advocacy merits
Helps build network of supporters/donorwww.michaelsageng.com/www.yinkaolaito.com
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Social AdvocacyMerit
Community sharing powerwww.michaelsageng.com/www.yinkaolaito.com
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Social AdvocacyMerit
Help increase search rankingwww.michaelsageng.com/www.yinkaolaito.com
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Social Advocacy
Merit
Increase in perceived credibilitywww.michaelsageng.com/www.yinkaolaito.com
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Social case study
2.600 videos123,891,621 lessons
Video sub:283,555Site visit(39M)/unique users:4m
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Thank You
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Website: www.yinkaolaito.comE-mail: yinka@yinkaolaito.com Twitter: @pathfindernigFacebook: Yinka OlaitoSkype :YinkaolaitoTel: 234-7029778785
CONVERSATAION CONTINUES