Post on 21-Oct-2014
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Social Media & Mom
Why They Rule the World & What to Do About It
UnRules• Turn on your phones• Keep ringer on, only if I like the ringtone• Tweet it up! @UnMarketing
Know, Like, Trust
Social Media Success
Doesn’t Exist
Immediacy & Relevancy
Hi Mom!
Word of Mouth
Platforming
1.Traction2.Momentu
m3.Expansio
n
3 Stages of Platforming
ROI?
ROI?
•Brand awareness
•Publicized customer
service
•Market engagement
ROI
Branding... TaaDaa!
@TuftsDining MA
$3 million
0.04%12.6%
Book deal
Presumed Relevancy
Automation
Trolls
Trolls
Social Media & Mom
Why They Rule the World & What to Do About It