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Digital Living ExperienceSocial Media & Youmala.sarat.chandra@gmail.com
@malachandrahttp://www/linkedin.com/in/malachandra
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About me
@MalaChandra
http://www.linkedin.com/in/malachandra
Overview of Sessions• Session 1• Session 2• Session 3• Session 4
Motivations for using the webSocial Media Definition and Usage TrendsHow Social Media is driving changeUsing Social Media Tools and Technologies
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Overview of Sessions• Session 1
– Motivations for using the web• Information seeking, Entertainment, Communication, Content sharing, Shopping• http://www.slideshare.net/Milady123/digital-living-experience-session-1
• Session 2– Social Media Definition and Usage Trends
• News, Search, Voting, Bookmarking, Blogging, Video & Photo sharing
• Session 3– How Social Media is driving change
• Session 4– Using Social Media Tools and Technologies
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I have a dream for the Web...and it has twoparts. In the first part, the Web becomes amuch more powerful means for collaborationbetween people. I have always imaginedthe information space as something to whicheveryone has immediate and intuitive access,and not just to browse, but to create.Furthermore, the dream of people-to-peoplecommunication through shared knowledgemust be possible for groups of all sizes,interacting electronically with as much easeas they do now in person.—Tim Berners-LeeWeaving the Web, p 157, 1999
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A digital day
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http://www.wired.com/culture/lifestyle/magazine/17-08/by_media_diet
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Static DynamicInteractive ParticipativeApplication-based Browser-based$$ FreeSlow speed Increasingly fasterOne content creator/owner CollaborativeSurfers & Contributors Social Networks
20091.8 billion global users
Evolution of online interaction
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To multi-partyConversations
From one-wayCommunications
What is Social Media?
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http://www.technologyevangelist.com/2007/11/overlapping_starfish.html
Definition of Social Media• Social Media is the democratization
of content and the understanding of the role people play in the process of not only reading and disseminating information, but also how they share and create content for others to participate. It is the shift from a broadcast mechanism to a many-to-many model, rooted in a conversational format between authors and people. (Brian Solis)
• Examples of social media applications – Wikipedia (reference)– MySpace and Facebook (social networking)– Twitter and Jaiku (microblogs)– YouTube (video sharing), Second Life
(virtual reality)– Digg and Reddit (news aggregation)– Flickr and Zooomr (photo sharing)– Blogtv, Justin.tv, and Ustream (livecasting)– Stickham, YourTrumanShow (episodic
online video)– del.icio.us (bookmarking)– World of Warcraft (online gaming)
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Social Media Communities
Social Media Communities
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Communities• Organizing around a common
concept or goal• Many conversations & activities
with different sets of participants• No centralized facilitation• Community leaders emerge or
are self-selected based on engagement level
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http://www.meetup.com
Online Communities
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http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
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http://www.blogher.com/files/Social_Media_Matters_2010.pdf
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http://www.blogher.com/files/Social_Media_Matters_2010.pdf
More than half the top ten media destinations are Social Media
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http://www.blogher.com/files/Social_Media_Matters_2010.pdf
Social Media Jargon
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Social Bookmarking
Crowdsourcing
User Generated Content (UGC)Vlogs
Alerts
Aggregators
Blogs
Blogrolls
MicrobloggingAvatars
categorieschat
Collective intelligence
Comments
Communities
wikis
Feeds
Folksonomy
Forums
Facilitator
Friends
Social Networking
Sharing
Links
Lurking
Malware
Profile
Presence
Post
Membership Registration
MashupTags
Taxonomy
Widgets
IM
Democratization of Content
Instant Messaging
Select technology enablers of the social web
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1999: Netscape created RSS
Pyra LabsNapster
2006: Microblogging
2000/2001:
2001: P2P Communications Protocol2003:
DeliciousSocial Bookmarking
Types of social web sites• Social News
– Consumers vote for articles they deem worthy of broader exposure; each submission gets one vote
– News articles get on front page of social news sites based on collective votes– These sites serve as inspiration for Bloggers, journalists & others
• Social Bookmarking – Store favorite sites with tags for easy, anytime, anywhere return– Share and discover bookmarks of “friends” and the public
• Social Networking– Profile & “Friend” based networks– Rapid, viral, global growth
• Other content sharing sites– Photography, Video, Music
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Implications for daily life“The Web is more a social creation than a technical one. I designed it for a social effect
—to help people work together—and not as a technical toy” —Tim Berners-Lee, Weaving the Web (1999)
• A world of possibilities – Gain rapid access to information and people – Hold conversations with individuals & community; business &
government; local & global– Discover & share place, time and presence information with others
• New implications– Boundaries and contexts – public and private– Persistence of the “digital me” and “digital you” – Personal efficacy
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Establishing a web presence
Web 1.0 (before dotcom bust)
1. Professional websites were difficult and expensive for individuals
2. Technical know-how (e.g. graphics design, HTML) required for publishing
3. Webhosting and domain name registration were expensive
4. Limited ability to voice individual opinions, engage in conversations
Web 2.0 (after dotcom bust)
1. Open source and social platforms make it easy and affordable for individuals
2. Open source “themes” and tools enable anyone to publish
3. Cheaper and Faster1. New domain names (e.g.) .me, .tv2. Many “free” and inexpensive web hosting
services
4. Highly engaged consumers, viral, fast spread of information
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What do you want from the social web?
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Information
Entertainment
Communication Content Production
Goods & Services
Social Media as an information source
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http://www.blogher.com/files/Social_Media_Matters_2010.pdf
Monitoring news on social media
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Google Alerts provides the latest results from a variety of channels: News stories and blogs Video comments Pages found in Google’s web search Google’s own forums/mailing lists Google Groups
http://www.google.com/alerts
Monitoring news on social media
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http://www.search.twitter.com
http://technorati.com/
Monitoring news from multiple social media sources
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http://www.keotag.com/
Searches on Technorati, Blinklist, delicious, Twitter, Google, IceRocket, Blogdigger, TailRank, Live Search, Bluedot, Newsvine, BlogPulse, Bloglines, Digg, reddit, Yahoo!, and YouTube
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http://www.google.com/search?hl=en&tbs=lr%3Alang_1en%2Cctr%3AcountryUS&as_q=world+cup+2010+&as_epq=south+africa+official+theme+song&as_oq=&as_eq=&num=10&lr=lang_en&as_filetype=&ft=i&as_sitesearch=&as_qdr=d&as_rights=&as_occt=any&cr=countryUS&as_nlo=&as_nhi=&safe=active
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http://en.wikipedia.org/wiki/2010_FIFA_World_Cup
Social Bookmarking• Bookmarks enable storing links to favorite websites inside a browser
– Tends to bloat the browser & slow it down– Ties the user to a particular machine & browser– They are private and cannot be shared
• Social Bookmarks enable organizing, tagging and storing favorite links online on social bookmarking services– They are accessible from any web access point– They are shareable and can be private or public
• Social bookmarking services display most popular bookmarks– Home Page is constantly refreshed to be current– Log-in to go to customized page directly– Share bookmarks with friends and access theirs
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Top Social Bookmarking Sites
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Not all these sites are strictly social bookmarking sites. Some are content discovery sites with bookmarking features.
http://www.ebizmba.com/articles/social-bookmarking-websites
Using Social Bookmarking Sites
• Create, tag, categorize and annotate bookmarks1. Bookmarklets embedded in browsers to provide shortcuts to certain
tasks2. Add-ons and Toolbars for browsers3. Navigate directly to the website
• Log-in is typically required– Navigate to custom home page or directly to a tag page
• Find and add “friends” to your network– View their bookmarks– Subscribe to their favourites via RSS
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Delicious.com
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http://www.delicious.com
Diigo
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http://www.diigo.com
Digghttp://digg.com/search?s=world+cup+2010++
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StumbleUpon
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http://www.stumbleupon.com/favorites/
Comparative statistics
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http://www.bizshark.com/company/delicious.com
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http://www.youtube.com/watch?v=uYNVdVhW4iA&feature=related
Democratization of Content
• With social media tools, it is easy for everyone try to influence others via online publication – Personal Publishers
• People publishing via social media to meet their personal needs, either on a social or professional basis or, very frequently, both
– Media Publishers• People or organizations using social media tools to create marketable
content and online services– Enterprise Publishers
• Organizations working to improve their communications inside and outsite their organizations for reasons related to their core mission
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http://www.contentnation.com/wiki/chapter-3-the-three-tribes-of-content-nation-media-enterprise-and-personal-publishers
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Can you access the Internet?Then you can be a Media Producer Cultural critic Political commentator News reporter Publisher Brand Marketer………..…………………………….
• User Generated Content (UGC)– Upload Photos and Videos – Write Blogs– Create and publish Podcasts– Create and upload mashups– Collaborate with others on content
production
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Information
Entertainment
Communication Content Production
Goods & Services
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81.6%
10.6%
http://sysomos.com/reports/video
YouTubehttp://youtube.com
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YouTube
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Social aspects of YouTube
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Share across social media services
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YouTube on Twitterhttp://twitter.com/YouTube
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Top Photo Sharing Websites
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Facebook Photo Sharing
• > 3 billion photos uploaded every month
• > 5 billion pieces of content being shared each week
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http://www.facebook.com/?sk=media
Photo Sharing Websites
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Photo Book Sites
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http://photo-book-review.toptenreviews.com/ http://photo-book-review.toptenreviews.com/shutterfly-p2572-video-1.html
Blogging
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http://www.sysomos.com/reports/bloggers/
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http://www.blogher.com/files/Social_Media_Matters_2010.pdf
Personal Blogs from Wordpress.com
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http://www.wordpress.com
Online Comments
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http://news.bbc.co.uk/2/hi/asia-pacific/7362547.stm
Mashup: Kutiman series on YouTube
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http://www.youtube.com/watch?v=EsBfj6khrG4&feature=channel
John Peters, in his book, Speaking into Air, claims that “in the age of electronic media, [communication] has become the art of reaching across the intervening spirits to touch another’s body (p.225),”
There is, indeed, pleasure in the physicality involved in creating something heartfelt, even as simple as a webcam video of you attempting to sing, and then sharing that with others. That pleasure is only surpassed at the moment it generates a physical response in another, the moment were the bodies in the medium are moved to action. http://flipthemedia.com/?s=kutiman
Video Logs
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http://www.youtube.com/watch?v=z75Rd85rTUg http://www.youtube.com/watch?v=jHiMU_7b2kU
http://www.youtube.com/watch?v=VGe2cwsR-IQ http://www.youtube.com/watch?v=D-dZyhT_IVo&feature=PlayList&p=42852938A83720A2&playnext_from=PL&playnext=1&index=1
Resources needed to create a vlog
• Camcoder• Web Camera• Good quality microphone• Video Editing Software– WAX– Zwei-Stein– Apple iMovie– Windows Movie Maker– …..
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Remixing, Mashups and User Generated Content
• “Sharing music without permission is a violation of copyright, as the industry contends, but digital technology makes downloading music off the Internet inevitable. The industry missed an opportunity to turn informal file-sharing into a profit center when it failed to buy Napster, the first of the popular downloading services, when it had a chance in 2000”
• “A few days ago a kid downloaded one of my songs from my Web site. He re-recorded it at home, changing the bits that he didn't like and then put up his version on his own site. The new version is written his way, with changes to the melodies and some of the lyrics and it is available as an MP3. It is unbelievable. If he can do that, imagine what can happen in the future”- David Bowie, January 1999
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http://www.boston.com/bostonglobe/editorial_opinion/editorials/articles/2009/02/01/stop_lawsuits_not_music/
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Social Networking
Social Networking Services• Websites with membership and privileges• Membership Privileges may include the ability to
– Create personal profiles & personalized Home pages– Establish friends networks– Set up and/or join Interest Groups and communities– Exchange information– Engage in conversations and debates– Play games– Share content including photos, videos, text, music– Send and receive Status Updates– Subscribe to Feeds– Influence and be influenced on products, buying decisions, Brand popularity
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Facebook Demographics and Statistics 2010
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http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/
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The top 2 Social Networking Sites
Facebook Twitter