Date post: | 18-Nov-2014 |
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Adriana Diaz & Marissa WasselukCommunity Media [email protected] -- [email protected] Follow on Twitter @npcommunicatorhttp://www.communitymediaworkshop.org
social media bootcampsession 3 – engagement & measurement
*OH SNAP!*
A QUIZ!!!
social media plan review
Social Media Planning• audience: what are they ready for? where are they?
what level of engagement are they at?• objectives: what do you want to do to achieve your
goals? what will be accomplished?• strategies: what is your approach? what is the
process?• technology, tools & tactics: what are the best tools
to help you get there?• outcomes & analysis: what will be measured? what
are the indicators of change or success?
MYTH
•If you build it (website, blog, facebook page), they will come…
People will not visit you online unless you first have a strategy to invite them there.
DEFINE YOUR GOALS
FOUR BASIC GOALS OF COMMUNICATION:
– Inform– Educate– Persuade– Entertain
GOALS
You should be able to quantify or qualify real measurable results
Your goals should always support your organization’s mission
Acquire the appropriate tools to measure your success
UNDERSTAND YOUR AUDIENCE
•What do you like about your friends?•Give the people what they want.•Where is your audience?
HAVE A PLAN
•“Think Strategically, Act Tactically…”• Consider the tools you need so you don’t exhaust your resources
Measuring your engagement: Facebook
Measuring your engagement: Facebook
Other Tools for management and measuring analytics
• Klout• SproutSocial• Hootsuite
DashboardsManage social accounts
Streamline your communications
What you should be doing on Dashboards
1. Import Facebook profile and pages, Twitter, Linkedin and other social profiles
2. Launch statuses across platforms
3. Search and save streams4. Coordinate with other staff
5. Manage your time6. Add other admins
:: break ::
Hello, Hootsuite.www.hootsuite.com
MYTH
Social Media is FREE!Although most online social media tools are FREE of cost, BUT to be successful you need to invest your time to be successful.
BRINGING IT ALL TOGETHER
Think Strategically—Have a planUnderstand tactics to manage your time and make the most from your online communicating
Define what needs to be done first, then choose your tools
Identify how you’ve made an impact by using metrics
BRINGING IT ALL TOGETHER
It’s time to reflect.
Q + Adiscussion