Social Media and Your Personal Brand

transcript

Social MediaCassandra Olivos

& Your Personal Brand

Hello and thank you for having me today! My name is Cassandra Olivos, a Social Media Department Manager by day and an Adjunct Professor here at Hofstra University by night.

During my day job, I run the social media department for a Digital Marketing Agency - Driven Local.

At Driven Local we work with companies (small-medium sized businesses) that are trying to attract new customers and drive more sales. On a basic level you can break this down into the individual services we provide: Search Engine Marketing (SEM/Google AdWords/PPC), Search Engine Optimization, Responsive Website Building, Social Media Campaigns - but on a higher level what we are really doing is helping that business build their brand.

❏ Search Engine Marketing (SEM)

or Google AdWords/PPC

❏ Search Engine Optimization (SEO)

❏ Responsive Web Design ❏ Social Media Campaigns

Whether we're shopping for clothes, concert tickets or a vacation to Paris, the Internet has changed how we decide what to buy. And that’s where the Zero Moment of Truth comes into play.

Marketers that reach consumers here - at the Zero Moment of Truth - will gain a true competitive advantage.

All these social media activities directly influence an audience’s thoughts..

That same principle exists for each one of us -

OUR “PERSONAL BRAND”

CARLY MCKINNEYPERSONAL BRAND FAILS

❏ 23 year old (ex) High School math teacher

❏ Twitter Alias: CarlyCrunkBear

❏ Frequently posted near nude photos and images of her smoking weed

JUSTINE SACCOPERSONAL BRAND FAILS

❏ Senior Director of Corporate Communications for IAC at the time*

❏ Previously posted odd tweets including:

❏ “I can’t be fired for things I say while intoxicated right?”

❏ “I had a sex dream about an autistic kid last night. #fml”

❏ None of which attracted widespread notice until this racially loaded message joking about AIDS in Africa

*New York-based IAC — led by chairman Barry Diller — owns more than 150 Internet brands, including Ask.com, About.com, CollegeHumor Media, Electus, The Daily Beast, Match.com, HomeAdvisor and Vimeo.

TALIA JANEPERSONAL BRAND FAILS

❏ 25 year old (ex) Yelp employee

❏ Penned an “open letter” to her CEO on Medium during work hours

❏ Was fired, told she “violated Yelp’s code of conduct”

PERSONAL BRANDING TIPS1. Conduct a Google Search

PERSONAL BRANDING TIPS1. Conduct a Google Search2. Clean Up Your Social Media Presence

Option 1: Request your Twitter Archive

Option 2: Used Advanced Search

Option 3: Mass Delete

PERSONAL BRANDING TIPS1. Conduct a Google Search2. Clean Up Your Social Media Presence3. Reflect on What You Have to Offer

PERSONAL BRANDING TIPS1. Conduct a Google Search2. Clean Up Your Social Media Presence3. Reflect on What You Have to Offer4. Dedicate Time to LinkedIn

Accurate Information

Published Posts - Showing my interests/expertise

Summary & Specialties

Thorough, Keyword Rich Titles & Descriptions

Education - Portfolio Pieces

Organizations related to field

PERSONAL BRANDING TIPS1. Conduct a Google Search2. Clean Up Your Social Media Presence3. Reflect on What You Have to Offer4. Dedicate Time to LinkedIn5. Create a Unique Bio

❏ Keyword Headline:❏ Innovative CMO, Extensive retail experience from startups to

major global brands. Fluent English, French, Mandarin

❏ Power Statement Headline:❏ Helping Companies Find Breakout Ideas and Transforming

Them Into Global Technology Brands

This is a headline on an ad for “Brand You” -

1. It’s accurate. One professional description.

2. It’s exciting. One word that is not boring.

3. It’s targeted. One niche descriptor.4. It’s flattering. One accomplishment.5. It’s humanizing. One hobby.6. It’s intriguing. One interesting fact or

feature about yourself.7. It’s connected. Your company or

another social profile.

Buffer’s Checklist for Creating a Compelling Twitter Bio:

PERSONAL BRANDING TIPS1. Conduct a Google Search2. Clean Up Your Social Media Presence3. Reflect on What You Have to Offer4. Dedicate Time to LinkedIn5. Create a Unique Bio6. Join Professional Groups & Chats

PERSONAL BRANDING TIPS1. Conduct a Google Search2. Clean Up Your Social Media Presence3. Reflect on What You Have to Offer4. Dedicate Time to LinkedIn5. Create a Unique Bio6. Join Professional Groups & Chats7. Remain a Student of Your Industry

Don’t set it and forget it.

Personal branding doesn’t end once you get hired. You are constantly building your brand - especially as a student or young professional. By remaining aware of your changing skill sets, interests, experiences, and goals - you can adapt your brand to your new image.

THANK YOU@CassieCutess

in/colivos

@DrivenLocal