Post on 07-Dec-2014
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Social Media at 50,000 Feet
Mike McCreadymikemccready.caTwitter: @MikeMcCready
Who’s Mike McCready
• Web Manager at Lethbridge College.• In the web industry for 11 years.• Started the social media efforts
at Lethbridge College.• Blogging since 2007.• Tweeting since 2008.
Technology changes communication
Newspaper circulation is declining
Image via Flickr from Troy Holden
Image via Flickr from frankh
The Definition of Insanity
“Insanity: Doing the same thing over and over again and expecting different results.” -- Albert Einstein
Where do you go to find your consumers?
Image via Flickr from will ockenden
YouTube exceeds 2 billion video views a day…
Image via Flickr from @NYCphotos-flickr
Image via Flickr from Still Burning
…with the average person spending 15 minutes a day.
14% of Canadians use Twitter each month.
Image via Flickr from PhotoJonny
What is social media… really?!?
It’s not about the tools.
Image via Flickr from ehnmark
It isn’t about shouting your message.
Image via Flickr from Steve Rhodes
It’s about listening.
Image via Flickr from The Facey Family
It’s about sharing.
It’s about helping.
That’s niceand all, butwhat does that mean for business?
Image via Flickr from rutty
Social Media ROI: Socialnomics“The ROI of social media is your business will still exist in 5 years.”
- Erik Qualman
78% of consumers trust peer recommendations.
Image via Flickr from Cooking For Geeks
Only 14% trust ads.
Image via Flickr from Whitewolf Photography
Image via Flickr from crowbert
Social media levels the playing field
Become a Thought Leader
- 27,186 Facebook Fans - 644 Facebook Fans- 72,367 Twitter Followers - 1,044 Twitter Followers- 196,361 YouTube Video Views - No Official Channel- 122,016 Website Visitors - 71,460 Website Visitors
Recommended Books
Effective Social Media Use
More Questions?
Blog: www.mikemccready.caTwitter: twitter.com/mikemccready