Social Media at Active Development

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1© Active Development / Think Fast & Move Forward www.ActiveDe.com, info@ActiveDe.com, +34 93 557 23 50

Social Media Workshop - Basics

Gerald KierceIntern at Active Development

Social Media Manager & Accounts Director

June 2012

@GeraldKierce

Whatis

Social Media?

SoMe PLATFORMS

• Purpose• Method• Market

65% of B2B organizations have acquried a customer on Linkedin

Analysis&

Metrics

• Purpose• Method• Benefits

NOT OUR STATS

Content&

Where should we post?

What should we post?

When should we post?

MarketInjections

How often should we post?

POSTING TO SoMe

#Entrepreneurship#Barcelona

ServicesPresentations

KeyFactors

Social Media Platform Percentage of Acquired Customers B2B

Percentage of Acquired Customers B2C

Twitter 40% 55%

Facebook 43% 77%

Linkedin 65% 51%

Source: HubSpot State of Inbound Marketing 2012

IS IT REALLY WORTH IT?

• Social Media fails without content• Success takes a long time• Social Media expires quickly• Monitoring is time intensive

DISADVANTAGES

http://www.andil.co.uk/wp-content/uploads/2011/05/dead-twitter.png

Comments&

Suggestions

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