Social Media Audit - African News Channels

transcript

Social Media Audit

African News Channels m

1. ANN7

2. BBC Africa

3. CNBC Africa

4. ENCA

5. SABC News

News Channels Audited m__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

• This is a Social Media Audit of 5 African News Channels.

• The time frame of the audit was from 25th October – 25th

November 2013.

• The Social Media channels analyzed for the audit are Facebook, Twitter and YouTube.

• The criteria used to assess the performance of the News channels on Facebook: Engagement, Fan Growth and Mentions.

• The criteria used to assess the performance of the News channels on Twitter: Engagement, Fan Growth and Cumulative reach.

• The criteria used to assess the performance of the News channels on YouTube: Subscribers and Views.

Introduction m__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

• People Talking About This (PTAT) - The number of people talking about your

Facebook Page, by story type. (Unique Users)

• Fans: The total number of people who have liked your Page.

• Facebook Mentions: The number of people in South Africa who mentioned any

of the channel anywhere on Facebook.

• Cumulative Reach: refers to the number of people that are reached from

exposure to a tweet.

• Original Tweets: refer to tweets composed by individuals, containing the @name.

• ReTweets: Tweets that users decide to re-share with their own followers.

• Replies: refer to responses to a tweet, containing the @mention of the original

tweet composer.

• Influencer - A person or a group of people who possess greater than average

potential to influence due to attributes such as personal persuasiveness.

Glossary N__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Fans: 1 300

People Talking About This: 80

qqqqqMost Popular City: Johannesburg