Social Media Best Practices 2014

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Social Media Best Practices3 Tips, 6 Platforms: Rule Them All

Things you may not be doing, but should be.

Define Your StrategyWhose attention are you seeking?

What do you want your community to do?Why are you investing time in these spaces?

“Social media is the vehicle, not the strategy.”

Social Media Effectiveness Checkpoint:

Is social media an integral part of your overall sales and marketing approach? Are you using it for branding and customer service?

FACEBOOK

Platforms Included:

TWITTER

GOOGLE+

INSTAGRAM

YOUTUBE

K Posting frequency guide:2 times per day,

seven days a week, 10:08 a.m. and 3:04 p.m.

(-as per @buffer)

K “Stop trying to be amazing and start trying to be useful.” -Jay Baer

Engage, engage, engage.

K Promote your page with a small dollar amount.

K Understand and track your Facebook insights month over month.

○ Fan increase○ Post performance○ Post reach○ Engagement○ Your target demographic○ EXPORT

Example stats: ● On November 23rd alone, we gained 142 Facebook fans (AMAs)● The weekend of the gala, we had 2600 engaged users on Facebook. ● For the month of November we had 11,000 people engaged with our content on

Facebook.● Our content reached just under 150,000 people on Facebook.● Our most popular Facebook post in November was the sharing of the Jeep

commercial. It was seen 12,000 times, had a total of 464 likes, comments, and shares.

Posting frequency guide:

14 times per day, from midnight to 10:00 p.m. Central Time, never more than once per hour; seven times per day on weekends, from 3:00 a.m. to 9:00 p.m., roughly every three hours.

The life of a tweet is about 18 minutes. (as per @buffer)

Your Twitter account should not be on auto-pilot.

Add value and have no agenda.

Designate time each day to engage.

Search keywords.

Search hashtags.

Jump into conversations.

Retweet and reshare.

Study and understand your Twitter stats: analytics.twitter.com

Example Stats:

● On Monday, the day after the AMAs, we had 162,000 impressions on Twitter.

● Over the course of November, we had 205,000 impressions on Twitter.

● We had a total of 13,916 retweets on Twitter in November. ● We had a total of 18,228 tweets favorited by fans in

November.

“POSTING FREQUENTLY ON INSTAGRAM WON'T COST BRANDS

FOLLOWERS, BUT NOT POSTING MIGHT.”

-fastcompany.com

Hashtags, Hashtags, Hashtags

Tag with relevant, popular hashtags: The relevant, popular hashtags are the ones that may be

relevant for the keywords in your photo description or popular among the community.

http://websta.me/hot - top 100 tags being used on Instagram

Also tag with branded hashtags.

Mix business & pleasure.Examples of Taco Bell on Instagram

iconosquare.com:

free Instagram analytics

● We had 11,517 collective "likes" on our Instagram images in November.

● We had 331 collective comments on our Instagram images in November.

IN Posting Frequency Guide:

LinkedIn – 1 time per day, 8:14 a.m., no weekends

20 posts per month.

COMPLETE YOUR PROFILE:

Complete every section.

Use industry relatable keyword (yes, LinkedIn is searchable).

Upload a current headshot that is professional and represents you within your

industry.

Create a vanity URL: http://www.linkedin.com/in/lindseymillerpetersen

Get recommendations.

Add skills, get endorsements.

JOIN GROUPS:

Find groups related to your industry or niche then make sure that you join them and, if at all possible, be an active participant in two or three of them.

According to LinkedIn, your profile is five times more likely to be viewed if you join and are active in groups.

Just remember, if you’re going to participate in group discussions, groups are about COMMUNITY not YOU.

Send personalized connection requests.

Reach out to potential clients/leads with personalized messages.

Engage in your newsfeed. Comment and reshare good content.

Posting Frequency Guide:2 times per day, 9:03 a.m. and 7:04 p.m., no weekends

Google+ isn’t just another social network, it’s a powerful weapon in

your SEO arsenal.

Google+ does not control which of your audience sees your message.

Google+ supports high resolution, full sized images.

Quickly & easily find those talking about the same things as you, in real time by clicking the hashtag in

the top right hand side of your update.

JOIN COMMUNITIES:

Find groups related to your industry or niche then make sure that you join them and, if at all possible, be an active participant in two or three of them.

CUSTOMIZE YOUR CHANNEL:Use brand colors, images, links, logos, tones, slogans, etc.

Optimize your YouTube video descriptions.

Choose the right categories and tags.

Use other more robust social channels to direct your community to your YouTube content.

Consider YouTube advertising.

Lindsey Miller Petersenlindsey@chiefmo.co

@linzlinzlinz