Social Media, Big Data and Libraries Social Media, Big Data and Libraries

The Next StepThe Next Step

Lorena Fernández. University of Deusto

Big data is here. Big data is a buzzword.

But, what does big data really mean?

But using big data, it is more important the question than the data.

What’s happening?

Who are our users?

What are they reading or researching?

What issue are they passionate about?

Big Brother is watching you

What’s happening?

Anniversary of an author,

special events, news…

Google Trends https://www.google.com/trends

Trending Topics Global trends, nearby locations trends,

tailored trends based on your location and who you follow.

Who are our users?

Geolocation

Twitter search

https://twitter.com/search-advanced

Snapchat will rise to one of the top three social

networks in the coming years.

And we can ask them if they’re on

social networks

Facebook statistics

Instagram statistics

What are they reading or

researching? What issue are

they passionate about?

Understanding our audience

Listening to become

the new

Delphic

Oracle

Measure,

measure and

measure

The collected data enables library staff to quickly gain a rich understanding and a comprehensive view of community’s patrons, and identify patterns and trends to determine relevant future strategies.

Lorena Fernández

@loretahur

lorena.fernandez@deusto.es

Thanks :-)

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