Social Media:the bigger picture

Euresearch Head Office, Bern 12 October 2015 | Anna Jobin

ResearchHigher Ed

IT Information management

SociologyScience of society

Social web Social networks

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How did we get here?

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digital calculation + communication infrastructure

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Calculation

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Communication

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Information and communication technologies (ICT)

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https://twitter.com/cap0w/status/431176293590106112/photo/1

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Antisocial?

Source: unknown

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https://www.uoc.edu/portal/en/sala-de-premsa/actualitat/entrevistes/2011/manuel_castells.html

« Nobody who is on social networks everyday (and this is true for some 700 million of the 1,200 million social network users) is still the

same person. It's an online/offline interaction, not an esoteric virtual world. »

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Personal vs. professional

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The strength of weak ties

Title: M.Granovetter, AJoS 1973; Fig: P.Baran, RAND, 1964

http://www.w3.org/2005/Incubator/socialweb/wiki/ images/9/9c/Simondseconoart-small.png

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Walled gardens

Social software hype cycle: Gartner (2013)

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DIGITAL TOOLS DIGITAL CULTURE

Euresearch

Stakeholders

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Advantages / Disadvantages

Social Media:risks & potentials

Risks & responsibilities

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Unfair competition?

Protected content

Authorship?

Right to own image?

Copyright?

O.Staffelbach, C.Keller (Hrsg.): Social Media und Recht für Unternehmen. Zürich: Schulthess, 2015. Rz. 2.6 (own translation)

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Protected content? If no: USE OK

Yes: Legally relevant? If no: USE OK

Yes: Permission? If yes: USE OK

No: Other justified use? If yes: USE OK

No: USE NOT OKO.Staffelbach, C.Keller (Hrsg.): Social Media und Recht für Unternehmen.

Zürich: Schulthess, 2015. Rz. 2.8 (own translation)

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Accenture (2014)

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Accenture (2014)

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Accenture (2014)

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J.Owyang, Altimeter (2010)

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Monitoring

Visibility

Promotion

Feedback

Efficiency

Network

PR/Branding

Sales

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DIGITAL TOOLS DIGITAL CULTURE

Euresearch

Stakeholders

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Self-evaluation

Social Media:3 platforms

VIDEO

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Monitoring

Visibility

Promotion

Efficiency

Network

PR/Branding

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Feedback

http://www.socialbakers.com/blog/ 2335-facebook-video-is-now-bigger-than-youtube-for-brands

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http://www.socialbakers.com/blog/ 2335-facebook-video-is-now-bigger-than-youtube-for-brands

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Monitoring

Visibility

Promotion

Efficiency

Network

PR/Branding

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Feedback

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Monitoring

Visibility

Promotion

Efficiency

Network

PR/Branding

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Feedback

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Monitoring

Visibility

Promotion

Efficiency

Network

PR/Branding

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Feedback

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DIGITAL TOOLS DIGITAL CULTURE

Euresearch

Stakeholders

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How to get involved

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VISIBILITYPR/BRANDING

MONITORINGFEEDBACK

NETWORKINGCOMMUNICATION

PROMOTION OFNEWS, EVENTS ETC.

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Homework

Thank you!TBC

Euresearch Head Office, Bern 12 October 2015 | Anna Jobin