Social Media Bootcamp - Introduction

transcript

Social Media BOOT CAMP

Changing the way you

GET NEW business for 2010!

Your Instructor TodayDean DeLisle

• President of Forward Progress, Inc• Co-Founder and CEO of MYeReputation.com• Over 25 years in business Coaching and Consulting• Campaign Development in Social Media• Call Center, Internet, eMarketing, Event Management, • Intense Lead Generation, Web Seminars, eSelling• Over Billion Dollars Sales, 25 Million Leads, Helped Thousands

of People using Internet Based Lead Generation• Financial Services, Real Estate, Professional Services, Legal,

Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..

Handouts

http://wrightleader.com/bootcamp

Who are you?Employers\Business OwnersEmployeesOpportunity Seekers\EmploymentStudentsEmployees Seeking Employment

Social Network Efforts

Why do they fail for

organizations?

Game PlanGame PlanRoad Map to Success Road Map to Success

Social Network Game Plan

(1) Hour

• Social Media 101 Overview • Compound Leverage • Opportunistic Positioning• Goal Setting • Building a Campaign

(3) Hours

• Facebook Profile Makeover• Facebook Lead Acceleration• LinkedIN Profile Makeover• LinkedIN Lead Acceleration

Game PlanGame PlanRoad Map to Success Road Map to Success

What will you get today?

1. Opportunity to “get found” at lower $$$$$2. Ability to sell more at a lower cost per $ale3. How to optimize & leverage Social Networks4. Have some fun!5. Take a nap!

Social Networks You Already Know

• Wright Institute• Chambers• Industry Clubs• Organization• Charities• Religious• Country Clubs• Network Groups

Why do “Traditional”Social Networks Work?

• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”

MAKE IT EASY!

Why do “Traditional” Social Networks Work?

• Think about Recommended “IN” – Why?

MAKE IT EASY!

2 Old – 2 New

How Many Contacts and eMailsdo YOU Have?

• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?

Bob Sue Pat Mark

MAKE IT EASY!

How it Works

MAKE IT EASY!

Compound LeveragePeopleMaterials\ContentData

Opportunistic PositioningWhere you have beenWhere you areWhere you are going…….

This is NOT the wave of the FUTURE it’s the wave of TODAY - FACT!

•LinkedIN has over 50 million members•Dean is connected to over 6million by 2 degrees

•Facebook started by college kids – NOT JUST FOR KIDS!•Over 68mil Unique Visitors a Month!•Women over the age of 55 have a 175.3% growth in last year•Ages between 45 and 54 has grown 165% in last 4 months!•Over the age of 45 is about 35 million registered users• 600,000 people will join today!

If I knew then what I know now...

Where do you need to be?* Center for Media Research

This is NOT the wave of the FUTURE it’s the wave of TODAY - FACT!

If I knew then what I know now...

•Facebook Chicago Local – Age > 25 within..• 10 Miles – • 25 Miles –• 50 Miles –

* 11/1/09 Facebook Marketing Stats

649,200923,520

1,243,080

100,000,000 People will be active today!

Where do you need to be?

Finding Your Target in Groups

Find Relevant Discussions

Survival – this Economy – HOW?

Personal Goals - FIRSTPower Game-Plan Worksheet

Goal – overall idea of what you want to accomplish

Outcome – what will you become and do?Purpose – why – who are you doing this for?Key Measures – how will you measure?Success Indicators – what will change – how

will you know?

Income Per Year $ 100,000 Per Month $ 8,333 Per Week $ 2,083 Per Hour $ 52

Weekly ConversionFirst must know average sale

$5,000How much can you make $ 1,000/100

Deals 2

Proposals 4 Appointments 8 Calls\Emails\Connects 50/100/200

Blank Sheet\Word PadCapture

Everything Swimming in your head that will get this done People\Internal\External Content\Video\Photos\Articles\Web\Blog Data\Emails\Lists\Cards\Joint Ventures Join Something Call Someone\Partner Do Something Stop Doing Write Something Motivate Someone\Incentive

List our Activities – Schedule IT!

Transfer to your Calendar!

KeywordsKEYWORD GUIDELINES

1. If you want to be listed by search engines, and be found by potential customers under a particular keyword, you must create single web pages to match - contain- each keyword or keyword phrase. (In some instances you can group a few similar keywords or variations of a keyword, into one page) . This is the proper use of keywords.

2. Keywords must be visible on your web page as text- not art Example : the box at the right is really art though it looks like text, and these words "Seeing the words" as shown on the left, have absolutely no value to search engines - these art words will not count at all towards supporting any keywords on your page. >NEVER USE YOUR KEYWORDS IN ART.>NEVER USE A PICTURE OF YOUR KEYWORDS, NOR EMBED THEM IN A PHOTO.>THESE WILL NOT BE COUNTED AS KEYWORDS BY A SEARCH ENGINE

3. It isn't good enough to only have the visible title on your page be your keyword(s) in text. You must support those keywords throughout the page and repeat them until you have saturated the page with the keyword to a dilution rate of about 2-5% of the total text. This supports your claim that this specifically is what your page is about. Some people may refer to this as "relevancy". DON'T go overboard with using keywords as you can be penalized in search engine standings - and may be considered a Spam site. This isn't easy and takes some thought.

4. If you are imaginative and come up with a hundred (or lots) of keywords that you want to be listed under, then you will likely need a hundred (or lots) of pages - one for each keyword! (Don't yell at me! I didn't make the rule.)

> Limit your list to 10-12

5. You could get banned from search engine listings if you try to pump in keywords by hiding text of the same color as the background. This is considered keyword stuffing or Spam.

6. You will also use your keywords in your meta tags – tell your web person – Also in social networks, blogs, videos, pics, etc.

7. You won't get anywhere in search engines if you try to put all your keywords on one, or a few pages.

KeywordsKEYWORD DEFINITION

What would your prospects use to find you?

Blank Sheet of Paper\Word PadList 10 General Company KeywordsList 5 Specialty Keywords

Lets Build A Campaign - SAMPLE30 MIN

Lets Build A Campaign30 MIN

Your Social Profiles

Your Profile

A Goal!

THE GOAL!

Generate Business!

Your Profile

Create Relevancy!

Your Profile

To your products, services, specialty areas

– call to action……

Insert company website

Social Media Bootcamp - Introduction

Education