Post on 13-Sep-2014
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social media
technologymediumaesthetics
is a
social media conversationis a
evolution of communication
commmunication in close networks
centralised communication
evolution of communication
phone hacking
50s - 80s 70s - 90s
early internet
evolution of communication
Usernets
BBSs (Bulletin Board Systems)
online services
IRC, ICQ
evolution of communication
BRB LOL :)
live journal : 1999
friendster :2002
myspace : 2003
linkedin :2003
evolution of communication
What were these new activities ? publishingnetworkingsharingdiscussingcommercelocationgames
new technology new possibilities
social media landscape
social media landscape
What was the new content ?
viral videosvideo blogsflash mobs
What was the new language ?
internet memespersonal realities community slangsuser ids
social media landscape
for the individualby the individuals
i follow my interests
i follow other individuals
I find people and organisations i can align myself to.
social media landscape
mediumwith a humanface
social media landscape
Your Digital personality
What are you doing ?
What are your thoughts?
What do you like ?
Where have you been ?
What have you made ?
social media landscape
What are you doing ?
What are your thoughts?
What do you like ?
What have you made ?
Who are your friends?
Where have you been ?
flickr, youtube
twitter, blogger
delicious, digg, pintrest
linkedin, behance,
issu , foursquare
content sharing
blogging
bookmarking
interest based
networking
check ins
social media landscape
user
individualsbookmarkers
contenton the web
social media landscape
How can business and organisationuse this platform ?
social media for organisations
organisationproduct
social media touchpointsindividual
news and announcements
personality / brand
social media marketing
The social media layer can become
the living breathingdigital persona or extension of the brand
social media marketing
social media marketing implementation is building “social authority”.
it is not just whatyou present it is how present the content.
social media marketing
How ? What ? and Where ?
social media marketing
Assess your user’s social activities
Decide what you want to accomplish
Is this for listening ? talking ? collaborating ? creating interest ?
What should change ?
Which is the best tool/technolgy ?
social media marketing
Listen
Participate
Share some stuff
online activity shapes the brand
Make it relevant for your type of audience
reveal your identity
Relinquish control
Inform Enable inspire influence
social media marketing
social media marketing
Where ?
social media marketing
social media marketing
case study : fuzzco
case study : fuzzco
blog
online competitions
What are you working on? Dribbble is show and tell for creatives.
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case study : fuzzco
blog
case study : fuzzco
case study : fuzzco
It asks participants to make the very worst logo they can. over 1400 designers worldwide were exercised of demons of the worst design this world has ever seen.
Relationships are the new currency in Social Media.In a social world, engagement is a privilege.- Friendship, trust and loyalty are the rewards.In Social Media, we earn the relationships, and the reputation, we deserve.