Sony Digital Media Overview Disney Studios Presentation ProdDist Overvi… · Sony Digital Media...

1© 2009 Sony All Rights ReservedConfidential and Proprietary

October 5, 2009

Sony Digital Media Overview

Disney Studios Presentation


Agenda

• Introductions

• Overview -- Sony Integrated Story

• Production/Post Production Services

• Constellation

• Distribution Backbone

• 3-D

• Disney's story

• Collaboration discussion & Next steps


Chris CooksonPresident Sony Pictures Technologies

• Sony Corporation is uniquely positioned in the entertainment Industry and is developing and implementing new technology across the broad spectrum of entertainment.

• Sony United is the new vision of co-development of technology across all entertainment platforms.

• Sony is focused and committed to participating in the creation and usage of Open Standards

• Sony is investing significant capital in new and innovative production and distribution platforms that will realize significant cost savings in the full life cycle of entertainment.

• Sony is lo0king for partners in the entertainment space with similar goals in end to end solutions for entertainment.

• Sony is committed to the 3D experience in the theaters and beyond.

• Sony Pictures Entertainment will be ISO 27001 Compliant


Overview: Sony Integrated Story

Production Backbone

Distribution Backbone

Digital Backbone Ecosystem

Sales/Marketing PortalsProduct Master Systems

Final MastersMetadata

Prod master, Metadata Prod master, Metadata

Ordering, Availability, Dist’n status

Ordering, Availability, Dist’n status

Data Data

Media

Legend

WIP Marketing/ Operations

New Productions,Acquisitions, Restorations

Dist clients (EST, VOD, Mobile, Cable …)

Supporting media (trailers, box

art…)

External Vendors

WIP creative marketing, post-prod

WIP creative marketing, post-prod

Marketing assets (trailers, EPKs,

photos, screeners…)

External flows

External flows

Dailies, WIP, Edits

Benefits:• Enhanced visibility, asset re-use, efficiency• Lends to better security (ISO 27001)

Benefits:• Enhanced visibility, asset re-use, efficiency• Lends to better security (ISO 27001)

A series of strategic Sony initiatives to deliver integrated supply chain services and offerings


Sony Pictures Entertainment Services

• Facilities– 18 sound stages– 250,000 sq. ft of production offices– Lighting & Grip equipment including location packages and expendables– Costume Warehouse with thousands of contemporary and period items– On-lot wardrobe space, fitting rooms, tailor/seamstress services available– Full Transportation Services– 14-Screening Rooms (Film and Data)

• Colorworks– Three Baselight 8 Digital Intermediate Suites– Three Baselight Mastering Suites and multiple restoration servicing rooms

including Smoke and Baselight conform suites– Multiple seats of P.F. Clean and M.T.I. restoration software connected

through 3 PB of IBM Storage

• Post Sound– Five fully equipped feature mixing stages, five television mixing stages– Renowned scoring stage– DVD audio restoration and mastering suites– Three ADR stages, three Foley stages, sound editing rooms, digital audio

workstations and complete film and Video transfer


ImageWorks and Digital Authoring Center

• Since 1992, Sony Pictures Imageworks has been creating outstanding visual effects and digital character animation

– Seamless invisible effects

– Expertise in emotive CG characters and creatures for live action, all CG-animated, and hybrid live-action/animation productions

• Imageworks prides itself as a community of artists supporting the imagination and expression of visual storytellers.

• Digital Authoring Center

– 120 working on BD, DVD, UMD, encoding, transcoding and QC

– Custom and template JAVA

– Menu design, concept to International versioning

– Added Value, shooting to editing

– BD Live, design to engineering

– Playstation “ HOME” space design and technical implementation


Recent SPE Projects

“Alice in Wonderland” Walt Disney Pictures

“2012” Columbia Pictures

“Zombieland” Columbia Pictures

“Cloudy with a Chance of Meatballs” Columbia Pictures

“G Force” Walt Disney Pictures

“Watchman” Warner Bros. Studios

“Transformers: Revenge of the Fallen” DreamWorks SKG

“This Is It” Columbia Pictures

“National Treasure 2” Walt Disney Pictures

“Sling Blade” Walt Disney Pictures

“Pearl Harbor” Walt Disney Pictures

“Lost” Season 5 Walt Disney Pictures


Sony Media SOA System “Constellation”


• Traditional Systems Design

• Example:– Core Asset Manager

– Many “built-in” add-on functions

– Hard to change

Then:

Now: • Sony Media SOA design• Example:

– Middleware manages– Services perform functions– Loosely coupled– Easy to add or change

components



Sony Media SOA System “Constellation”C

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SFlexible, Adaptable, Scalable Architecture


DESIRED FEATURES

• Knowing % of work completed

• Understanding spend-to-date

• Measuring against original estimates & benchmarks

• WHAT CONSTELLATION CAN DO FOR THIS GROUP

• Executive dashboards monitor complete/incomplete activities and/or integration to existing applications

• Work activities



• Middleware– Coordinates activities between

various applications and devices– Serves as glue for integration– Open System - Allows “best-of-

breed” approach to component/application selection, 40+ products supported

– Agile response to changing business needs and technology

– Better process visibility

– Automatic Security• Watermark, access control, audit,

rights management

– Media Bus and Asset Management service

• Files are moved or copied many times in post and broadcast to data islands

• Release Timing - Demo at NAB '10, delivery start from end of 2010



Constellation: Target US Markets

• Enterprise (Studios)– Sony Pictures, Disney, WB, Fox, etc.

• Mid-size– Post Production Facilities

• Deluxe, Technicolor, EFilm, Laser Pacific, FotoKem, etc.

– TV Networks• Discovery, Nat Geo, PBS,

HBO, Turner, etc.

– VFX

• Independent Productions– LucasFilm, Jerry Bruckheimer, etc.


Constellation: Support for a Collaborative Media Ecosystem

SOA Collaborative Ecosystem

– Connects

• Studios

• VFX facilities

• Productions

• Post facilities

• Distribution

– Shares

• Content

• Tasks

• Metadata

• Business Information

DISTRBUTION

POSTA

POSTB

STUDIOSTUDIO

Producer

Producer

Production1

VFX

VFX

VFX

Production2


Business Drivers

• Reduce the manual activities/inefficiencies related to tape mastering and duplication

• Continuing, even accelerating, changes in the media market

Vision

• In a partnership between SPE and DADC, build a highly automated, flexible, reliable and scalable digital supply chain platform

• Provide a service leveraging this platform that benefits from economies of scale, supply chain driven efficiencies

• Leverage global presence in traditional physical media• Encode and store the mezzanine master packages as components

and facilitate repurposing (to eventually support IMF)

Benefits

• Establish automated distribution servicing capability to reduce charges associated with traditional or manual vendor activities

• Reduce time to serve by utilizing digital files• Improve visibility to inventory and order status• Improve business agility in a changing media market

Distribution Backbone Services Overview


DBB Functional Flow: Applying Supply Chain Practices

1.0Create

Request

2.0PerformMaterialsAnalysis

3.0Define

ManufacturingPlan

4.0ExecuteProduct

Manufacturing

5.0Create

Package

6.0Fulfill

Request

1.0Create

Request

2.0PerformMaterialsAnalysis

3.0Define

ManufacturingPlan

4.0ExecuteProduct

Manufacturing

5.0Create

Package

6.0Fulfill

Request

Notification Workflow

Approval Workflow


Distribution Backbone Conceptual ArchitectureMeeting the demands of a dynamic Digital Distribution Ecosystem


Vendor Selection Finalization

Design

Implementation &Infrastructure Build-Out

Release 2 Definition, Planning and Implementation

Operational Pre-Release

Full Release 1

Distribution Backbone Services Timeline

• Vendor selection finalized and project has officially begun

• Ideal timing to gather requirements that are currently not covered

• Workshops scheduled with other potential foundation Backbone partner – Physical Asset Management

SaaS also in discussions

• Initial capabilities expected in 2Q ‘10

• Interim servicing capabilities are being enhanced


3D Technology Center

– Objective: to be the industry’s most credible source for stereoscopic 3D technology, education, and training

– Location: Sony Pictures Entertainment lot, Culver City, California

– Principal Operations: Stereoscopic 3D research/ education/ training

• 3D Shooting conduct 3D seminars for directors, producers, cinematographers, editors, and other production staff; share cutting edge 3D production techniques, provide hands-on training, etc.

• 3D Post production provide state of the art 3D digital intermediate collaboration utilizing SPE Colorworks’ facility

• 3D Authoring work with the SPE Digital Authoring Center to provide education and training regarding advanced 3D authoring necessary to get the best out of emerging 3D BD standards for subtitling, BD-Live, and other new features

• 3D Consulting provide consulting for film and broadcast industry professionals as well as retail training in both professional and consumer marketplaces applying expertise from Sony Pictures Imageworks for 3D content creation

• Technical evaluation of emerging 3D technologies, tools, processes


Agenda

• Introductions

• Overview -- Sony Integrated Story

• Production/Post Production Services

• Constellation

• Distribution Backbone

• 3-D

• Disney's story

• Collaboration discussion & Next Steps

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