Social Media: Driving Dollars to Your Bottom Line

transcript

Social Networking Driving Dollars to Your Bottom Line

Jonathan D. NicholasVirtual CEO | Consultant | Strategist www.jonathannicholas.com

The Company CEO, Inc.(847) 881-6535

Mastered Social Media?

Frustrated By Social Media?

WordPress Technoratti MySpace StumbleUpon Twitter Delicious LinkedIN

RSS Facebook Twitter Bebo Blogger Plaxo Google

What is Social Media?

Blogs & Micro BlogsOnline ChatRSSWidgetsSocial NetworksSocial BookmarksMessage BoardsPodcastsVideo Sharing SitesPhoto Sharing SitesVirtual WorldsWikis

Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.*

A social network is a group of people of that are members of a community for the purpose of connecting, learning and interacting within the context of a shared interest

*http://www.wikipedia.org

What is social media?

What is Social Media

AT&T Lost Dog Video

Why Should I Care?

Benefits of Social Media

Build New RelationshipsReferrals & Repeat BusinessBuild Reputation as the ExpertBuild Trust as You Provide ValueBuild Your Personal BrandExposure For Your ListingsDrive Traffic To Your SiteCreate Raving Fans

Problem with Social Media

Making Money

What we all really want is to make money off of social media!

If you can’t, why do it?

Agenda

53 Minutes

13 Key Strategies

90 Days

Building off your existing knowledge

Real World Analogy

Social Media Isn’t New!

Real World Analogy

“Social Media is a Cocktail Party”

Jim Tobin, PresidentIgnite Social Media

$14.95

www.amazon.com

Rules of Social Media

The party is going on and your brand is already there.

Listen first, talk later.

Talk with people, not at people.

Engage & contribute to the conversation.

Relationships first, business second.

It’s not all about you.

Play nice and share; even if it doesn’t help you directly.

Context is key.

Build your friend base before you need it.

Be helpful, sincere and authentic.

Be interesting

Be remembered

Be discussed

Be shared

Be Transaparent

Don’t drink too much at the party!

Don’t Blast Info

The New SPAMDon’t Blast

◦Friends◦Followers◦Tweeps◦Contacts

Don’t Rapid Fire

Follow the SM Process

Develop

Content

Drive Traffic

EngageCreate Clients

Raving Fans

Develop Informative Content

Start with a WordPress.org Blog

Develop Informative Content

Solve their Problems

How-To’s

White Papers

Case Studies

Drive Traffic

Linked in

Facebook

61% of users are over 2543% are between 26-4453% are 18-34

In July, Facebook added its30 millionth subscriber

Women over 55 are the fastest growing demographic group on Facebook

Drive Traffic

RSS Feeds on Your Blog & Others

Link to SM Sites

Drive Traffic

Syndicate Content

Drive Traffic

Post, Tweet & Link

◦Testimonials◦Links to Your Content◦Links to Other’s Valuable Content◦Links to Your Listings◦Photos, Video, Notes◦Automate the Process

Drive Traffic

Targeted Promotions

Engage the Consumer

Be a Resource

http://www.sellmyhomeinmetrowestma.com

Engage the Consumer

Turn the Channel

Engage the Consumer

Virtual Helper

Create Clients

SM Convergence

◦Group Friends◦Organize◦Search for $$

Foster Raving Fans

It’s About Them, Not You!

Promote your Friends

◦Testimonials◦Blog about their services◦Tweet about them◦Post Congratulations

Foster Raving Fans

Community

◦Facebook Fan Page◦LinkedIN Group◦Twitter Profile◦Your Own Network

Foster Raving Fans

Monitor & Listen

◦Monitor the Network◦Monitor Comments◦Have an ePolicy◦Be Proactive◦Be on Alert◦Manage the Risk

Monitor Your Brand

Profile Alerts Analytics

Monitor Tool

Rinse & Repeat

Stay at it!

It’s about the Buzz!

SM Seasoning

Closing Thought

Generation Y

By 2010 GenY will outnumber the baby boomer generation. 96% of GenY have joined a social networking site.

Closing Thought

Generation Y & NextGen

Email is so last century! So much so that Boston College stopped assigning email addresses to incoming Freshman in 2009.

Questions?

Social Networking Driving Dollars to Your Bottom Line

Jonathan D. NicholasVirtual CEO | Consultant | Strategist www.jonathannicholas.com

The Company CEO, Inc.847-881-6535

For More Information

http://www.jonathannicholas.com

Social Media: Driving Dollars to Your Bottom Line

Technology