Blasting Through Barriers: Blasting Through Barriers: Applying Social Media to Applying Social Media to

Third Sector OrganisationsThird Sector Organisations

Joanne Jacobs

Social Media Expert ConsultantEmail: joanne@joannejacobs.net

Twitter: @joannejacobs

Blog: http://www.joannejacobs.net/

Mob: (+44) 07948 318 298

SkypeIn: (+44) 0208 144 9348

Scope of the Masterclass

• Questions to address

• Social media opportunities

• Barriers to adoption

• Barriers to participation

• Barriers to sustainability

• Costs versus Benefits

• Questions

Questions to address

What do we want to achieve with SoMe?

What information do we want globally accessible?

What resources do we have to support a SoMe strategy?

What do we intend to do to keep up with the changes to the SoMe landscape?

What if we ignore SoMe?

What if we ignore it?

http://uk.youtube.com/watch?v=uNI2Chjzr1M

This morning...

http://wearesocial.net/blog/2009/01/stephen-fry-joys-twitter/

Social media opportunities

• Community expectation of participation

• Capacity to access community members in ways never before achieved

• Can use the expertise of the community to add value to the network

• Can develop niche problem solving groups for community benefits

• More creative funding opportunities

SoMe channels

• Blogs: http://www.charityblog.org.uk/wordpress/links/

• Wiki: http://ceonyc.pbwiki.com/SuperbowlLxi

• Gated communities (eg: Ning): http://www.ning.com/?view=search&term=Charity

• Collaborative problem solving: http://ovc.mo.jo/

• Twitter channels: http://www.brandrepublic.com/News/875240/Twitter-unites-users-global-fundraising-push/

• Facebook: http://www.facebook.com/profile.php?id=774558124&v=feed&story_fbid=58298202058#/s.php?q=charity&sid=342cf4440ed69bc35cf68dd27d558157&init=q&sf=t&_ecdc=false&n=-1&o=4&k=100000000020

Barriers to adoption

• Build it, and they will come... NOT.

• Need to ensure tools meet literacies of community members.

• Need to communicate existence of social media strategies.

• Need to ensure the content is interactive, not broadcasting.

• Need to educate about contribution and reward useful participation

Barriers to participation

• No content

• Rhetorical/reporting oriented content

• Difficult/hard to navigate interface

• No incentives to add content/participate

• No follow-up on contributions

• Poor or limited notifications on updates or new content

Barriers to sustainability

• Single channel strategy (ie: one SoMe tool only or just a few tools used)

• Getting rid of SoMe staffing or resources in difficult financial times

• Changing needs of the community

• Poor conversion of reporting from data aggregated as part of a SoMe strategy

• Change of management

Costs versus Benefits

• Costs of SoMe are always outweighed by benefits, particularly in community driven organisations

• SoMe failure usually the result of deployment rather than technological errors

• SoMe represent simple tools for reporting and inclusion in funding rounds. This element should not be ignored.

• SEEK ASSISTANCE for sustainability.

Questions?

Joanne Jacobs

Social Media Expert Consultant

Email: joanne@joannejacobs.net

Blog: http://joannejacobs.net/

Phone: (+44) 07948 318 298

Twitter: @joannejacobs

SkypeIn: (+44) 0208 144 9348