magazine 2/2011

Executives of the world, heed my call!

Welcome to the age of social media!

It Is tIme to throw off the yoke of false hope.yesteryear has

passed.

BY maurice forget

social media Executive Manifesto

Social media has torn down the wall of public relations and marketing speak separating you from your customers.

Do not believe the hype!

Social media has torn down the wall of public relations and marketing speak separating you from your customers. It is no longer a question of choosing to engage your customers.

Do not believe the hype!

This is no lie. Change or perrish!

Social media has torn down the wall of public relations and marketing speak separating you from your customers. It is no longer a question of choosing to engage your customers. The conversation is already happening – the choice is whether or not you will have a say in the proceedings.

Do not believe the hype!

This is no lie. Change or perrish!

Speak your mind. And learn to listen.

There is no profit without risk. To compete in this brave new world, we must unabashedlyembrace the uncertainty of human contact.

Social media and autocratic control do not mix.

There is no profit without risk. To compete in this brave new world, we must unabashedlyembrace the uncertainty of human contact.

Social media and autocratic control do not mix.

“Controlling the conversation is like trying to force a date to go well.” – blogger Chris Brogan

There is no profit without risk. To compete in this brave new world, we must unabashedlyembrace the uncertainty of human contact.

You need to say something meaningful for people to be willing to listen.

You need to say something meaningful for people to be willing to listen.

Since the conversation is between people, it needs to be authentic.

You need to say something meaningful for people to be willing to listen.

Social media will not somehow replace the traditional marketing mix.

Since the conversation is between people, it needs to be authentic.

You need to say something meaningful for people to be willing to listen.

Social media will not somehow replace the traditional marketing mix.

In the end, it is the content that sticks. Compelling

content attracts visitors.

Since the conversation is between people, it needs to be authentic.

We will try to listen.

1.

2.1. 3. 4. 5.

Build a strong listening platform.

We will try to listen.

2.

3. 4. 5.

Build a damage control plan, in case something goes wrong (happens all the time).

Build a strong listening platform. 2.

We will try to listen.

3.

4. 5.

Experiment with the tools and build a voice without much sense of a goal, except to learn the territory.

Build a damage control plan, in case something

goes wrong (happens all

the time).

Build a strong listening platform. 3.

We will try to listen.

4.

5.

Set some solid goals.

Experiment with the tools

and build a voice without much sense of a goal, except

to learn the territory.

Build a damage control plan, in case something

goes wrong (happens all

the time).

Build a strong listening platform. 4.

We will try to listen.

5.Put metrics in place to hit those goals.

Set some solid goals.

Experiment with the tools

and build a voice without much sense of a goal, except

to learn the territory.

Build a damage control plan, in case something

goes wrong (happens all

the time).

Build a strong listening platform. 5.

We will gauge our performance according to stakeholder values, not just shareholder value.

We will gauge our performance according to stakeholder values, not just shareholder value.

If a concept can challenge you to question the meaning of your existence, it is a force to be reckoned with. This is the power of social media.

We will gauge our performance according to stakeholder values, not just shareholder value.

Just ask any company that has had to

fend off deserved criticism on Twitter, Facebook,

or a well-respected blog whether they would prefer

to be tried in a court of law or the court of public

opinion.

If a concept can challenge you to question the meaning of your existence, it is a force to be reckoned with. This is the power of social media.

We must accept that our employees are intelligent individuals capable of making independent, informed decisions and will act in the best interests of the company.

We must accept that our employees are intelligent individuals capable of making independent, informed decisions and will act in the best interests of the company.

• As a part of any strategic risk assessment, companies must establish social media guidelines that reflect legal liability, safety, and security concerns along with the company values and code of conduct.

We must accept that our employees are intelligent individuals capable of making independent, informed decisions and will act in the best interests of the company.

• As a part of any strategic risk assessment, companies must establish social media guidelines that reflect legal liability, safety, and security concerns along with the company values and code of conduct.

• Beyond the security threats, employees need to abide by the company’s privacy, confidentiality, and legal guidelines for external communications.

We must accept that our employees are intelligent individuals capable of making independent, informed decisions and will act in the best interests of the company.

• As a part of any strategic risk assessment, companies must establish social media guidelines that reflect legal liability, safety, and security concerns along with the company values and code of conduct.

• Beyond the security threats, employees need to abide by the company’s privacy, confidentiality, and legal guidelines for external communications.

• It must be made absolutely clear that the employee’s opinion does not necessarily reflect the company’s. Unless given permission otherwise, employees should not speak on behalf of the company.

We have powerful tools to personalize and enhance the brand experience for our employees.

Careers are no longer carefully groomed from recruitment to retirement within a company

We have powerful tools to personalize and enhance the brand experience for our employees.

– they are patchwork affairs where employees pick

and choose placements in different organizations to

round out their professional experience and skills.

Careers are no longer carefully groomed from recruitment to retirement within a company

We have powerful tools to personalize and enhance the brand experience for our employees.

– they are patchwork affairs where employees pick

and choose placements in different organizations to

round out their professional experience and skills.

Careers are no longer carefully groomed from recruitment to retirement within a company

If you create a sense of community, you build loyalty.

We have powerful tools to personalize and enhance the brand experience for our employees.

– they are patchwork affairs where employees pick

and choose placements in different organizations to

round out their professional experience and skills.

Careers are no longer carefully groomed from recruitment to retirement within a company

If you create a sense of community, you build loyalty.

You need to remind your people that the company is not a giant, faceless abstract “it”

We have powerful tools to personalize and enhance the brand experience for our employees.

– they are patchwork affairs where employees pick

and choose placements in different organizations to

round out their professional experience and skills.

Careers are no longer carefully groomed from recruitment to retirement within a company

If you create a sense of community, you build loyalty.

You need to remind your people that the company is not a giant, faceless abstract “it”

We have powerful tools to personalize and enhance the brand experience for our employees.

rather it is a group of people – “we.”

Empower your future with social media.

Company executives need to be willing to communicate with all their stakeholders.

Empower your future with social media.

Social media can be unpredictable and

intimidating – and that is because it is real.

Company executives need to be willing to communicate with all their stakeholders.

Empower your future with social media.

Social media can be unpredictable and

intimidating – and that is because it is real.

Social media makes your message real and

gives your company authenticity.

Company executives need to be willing to communicate with all their stakeholders.

Empower your future with social media.

magazine 2/2011

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