Facebook Optimisation

How to make the most of Facebook’s latest updates for your brand.

Facebook Places is more seamlessly integrated with other Facebook functionality to represent how we interact with places in real-life and reflect the

past, present and future nature of places.

Facebook changes again

What to do about Facebook Places:

• Make sure your Facebook Place is up-to-date and has accurate information

• Encourage Facebook Place tagging, especially if your business has venues, like restaurants or retail outlets

• Manage the comments on the Facebook Place and, where possible and appropriate, respond on behalf of your company

• Link your company’s Facebook Place with your company’s Facebook Page

What is Facebook up to now?

Facebook is trialing ‘voting’ for places users have checked in to. Could Facebook be preparing to recommend venues based on the user’s

preferences?