Facebook Changes 2014

What you need to know

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What we are going to cover in the next 30 minutes• Facebook Timeline (Page) Changes• What they mean for your Page and

Marketing• Facebook Reach – is it up or down?• 10 Online Courses• Facebook Ads – What’s new and why they

can’t be ignored• 2 great bonus offers at the end

Key take away here is change your Cover Image if the Page Name is covering something important.

Always have a call-to-action (CTA) on the Cover Image

Source: Thomas Deneuville

About Section is less prominent

Key take away here is all your important information is in one place

Key take away here is it’s more user friendly

Neater for Page Admins

Key take away here monitor competitors to see what works for them

Not necessarily a bad thing. Your posts are nearer the top of the screen.

Use ads to send people to the Tabs

Ads are now BIGGER

You cannot highlight posts

anymoreand FB forgot to remove this option

News Feed reach is up for

some and down for others

TV / RadioTech / Sport

Jewellery / FoodCars / Hotels

Source: agroplus

Facebook is still hugely popular

As with all marketing, the

key is conversation &

creativity

Case Study: Local Retailer

20% of sales are now online

50% of those online sales are a result of Facebook Marketing

“10% of total sales comes

from Facebook and growing”

Facebook Ad Updatecannot be ignored

10 Online Courses covering a range of Digital Marketing topics

• 3 Facebook Courses• Social Media Marketing• Twitter• LinkedIn• Blogging• Email Marketing• Video Marketing• Referral/Affiliate Marketing

€93 per course€75 + VAT

24/7 Access3 Months to complete

Online SupportMoney Back Guarantee

3 times bigger 24th June[roll out is still ongoing]

Free high quality stock images for your ads

Now easy to add a Call-to-Action (CTA)

button to Newsfeed

ads

10 Online Courses covering a range of Digital Marketing topics

• 3 Facebook Courses• Social Media Marketing• Twitter• LinkedIn• Blogging• Email Marketing• Video Marketing• Referral/Affiliate Marketing

€93 per course€75 + VAT

24/7 Access3 Months to complete

Online SupportMoney Back Guarantee

3 Webinar Bonuses

1. €43 Discount [over 40%] off Facebook Marketing [66 Lessons]

2. FREE Facebook Competitions Course worth €933. Choose any 3rd course for FREE worth €93

TOTAL BONUS VALUE: €43 + €93 + €93 = €229

Cost to you = €50 [€40.65 + VAT]

digitalbusinessinstitute.com/facebookcourse

Coupon Code = webinar247

Thank YouQ & A