Using Your IREM® Chapter Facebook Page

Best Practices (use them!) and Common Pitfalls (avoid them!)

Facebook Pages for IREM® Chapters

• Download at http://www.irem.org/pdfs/chapterservices/FacebookforIREMChapters.pdf

• Seven quick steps to getting your Facebook page up and running

Keep your goals in mind

• Chapter growth • Build community• Promote events• Provide visibility to industry partners• Recognize member accomplishments

Finding sources of content

• Content is king• Main sources of content– Industry/local news– Chapter events or promotions– IREM®

Content: Industry/local news

• Local and national newspaper websites

• Local and national business journals (Crains, etc.)

• National industry magazines/websites– JPM®

– Multi-housing News– Units– GlobeSt.com

Content: Chapter promos

• Events– Create as RSVP-able event

• Newsletter articles• Charity drives• New member welcome• • Photos

Content: IREM Headquarters

• JPM®

– Digital magazine makes sharing content easy

• IREMFIRST content• What’s Happening

articles• Press releases• IREM HQ Facebook,

Twitter, and LinkedIn

Content: How?

• Finding and managing all that content without letting it take over your life

• The magic of RSS– Really Simple Syndication– New stuff posted to web– Google Reader– Specific websites/blogs– Search terms

Engagement

• New ‘Questions’ feature

• Solicit feedback• Events – RSVP• Post photos, ask

people to tag themselves

Market your page

• Create a custom URL• Add to email signature, newsletter

contact info, and website– Chapter website template

• Use Facebook as page– “Like” other pages or add as favorite– Tag your page in photos– Interact with other pages

Manage your time

• Delegate• Routine• Third-party tools –

schedule posts in advance– Tweetdeck– Hootsuite

• Email notifications

Monitor results

• Facebook Insights• Impressions and post

analytics – what does this mean?– Engagement is

important

• Third-party tools– Twentyfeet.com

Common Facebook Pitfalls

• Violating Facebook terms of use– Profiles instead of business page– Contests

(http://www.facebook.com/promotions_guidelines.php)

– Tagging people without permission

• Turning off wall posts • Being afraid of what customers will say• Not updating• Buy now! Register today! Join now! $$$• Being boring

Questions?