Date post: | 10-May-2015 |
Category: |
Technology |
Upload: | mike-gingerich |
View: | 1,022 times |
Download: | 3 times |
Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
WEBINAR
Webinar
Mike Gingerich TabSite Co-founder
Troy Rumfelt President
Webinar
Facebook.com/TabSite www.TabSite.com
Questions during the Webinar?
Post on Facebook.com/TabSite
Or Post in
GoToMeeting Questions
Webinar: July 27, 2011
TabSite Gold Winner to be Announced
at the end TODAY!
Video Replay Available
in 8-12 hours
Webinar: July 27, 2011
Today’s Agenda: • Types of Promotions for Pages
• How to Select Best Promo Type for Use
• Tools & Tips for Posting on Facebook
• Best Practices / Mobile Users
• Question & Answer / Winner of TabSite
Webinar: July 27, 2011 Webinar Webinar Webinar
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Why Promotions?
• Promotions lend themselves to Like’s, Comments, and Shares. ENGAGEMENT+
• Promotions are social. Promotions are fun.
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Why Promotions for Facebook Pages? • 79% of Facebook fans are more likely to purchase from a brand they have Liked
• Promotions and Game tools draw people in to a page. It’s a reason to come.
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
The 4 Primary Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. Contests 4. Multi-Social Network Promos
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Sweepstakes •Chance-Based •Random winner •Simple Entry Process •Great Lead Capture • Can work for many Industries
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Sweepstakes
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Sweepstakes • Share first • Then enter
Friend Share Deal Reveal
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Coming Soon… Sweepstakes PLUS
• Adds viral sharing & tracking • Fan enters, then gets 1 additional entry for sharing, & 1 if the friend clicks the link and comes back. •Tracks all sharing per entrant.
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Deal / Offer
•Like to Access •Simple Process •Can be Lead Capture •Can work for many Industries
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Deal / Offer
• Share to Get Access • Simple Process • Everyone Wins • Limit Number • Set Date Range • Track Shares per person
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Contests
•Photo, Video •Essay, Tagline • More Engagement • Better Qualifying Of Entrants • Fan or Judge Vote
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Contests
•Entrants Share • Voters Share • = More Action • Better Qualifying Of Entrants
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Contests
• 2 Stage option (Round 1 & Finals) • Admin only option • Get Fan Content
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Video Contests
• More involved for Entrants • Make prize worth The effort • May need longer runway to enter • Set voting to 1x / day To get returnees!
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Multi-Social Network Promos •Means: Facebook + Another Social Network such as
• Can increase community / traffic of both
• A way to build presence on 2nd Network
• Powerful synergy can take place!
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Multi-Social Network Promos
Pin Deal App integrates Sharing with Your Fan Page
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Multi-Social Network Promos
Contest for Facebook • Load pic to Instagram with #Hashtag
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
TabSite Engagement Apps
www.tabsite.com/engagementapps
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
TabSite Manager
See all features at TabSite.com/compare
Webinar: July 27, 2011 Webinar Webinar Webinar
How to Select
•What is your Goal? •Capture Email address info? - Use Deals, Sweepstakes •Get fan image content with your product? - Use Photo Contest •Build following on other social network? - Use Pin Deal or Instagram Contest
the Right Promo
Webinar: July 27, 2011 Webinar Webinar Webinar
How to Select
ASK yourself.. • Is my audience capable of video? • Is my audience using Pinterest? • Does my prize make sense?
IDENTIFY YOUR TARGET AUDIENCE!
the Right Promo
Webinar: July 27, 2011 Webinar Webinar Webinar
TIP for Contests:
• Allow voting 1x per day to keep them coming back to vote! • Time length must not be too long / short
•Setup so that repeat visits occur!
Webinar: July 27, 2011 Webinar Webinar Webinar
Keys for Multi-Social:
•Make crossing-over seamless •The other network must be used by a critical mass of your fans already •Largely image based. Not for videos or essays for sure.
•Are your fans on that Network?
Webinar: July 27, 2011 Webinar Webinar Webinar
Best Practices For
PROMOTING
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Majority of Time spent on Facebook is spent in the News Feed. SO POSTING Is VITAL. This is how you “get seen”
Webinar: July 27, 2011 Webinar Webinar Webinar
Best Practice Pin the Post
Webinar: July 27, 2011 Webinar Webinar Webinar
Smart URL that is Mobile Friendly
https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012
Webinar: July 27, 2011 Webinar Webinar Webinar
Smart URL that is Mobile Friendly Promotional Tools area
Webinar: July 27, 2011 Webinar Webinar Webinar
Schedule Posts for Prime Times Use Facebook’s Page Scheduler or
Tools within TabSite
Webinar: July 27, 2011 Webinar Webinar Webinar
Schedule Posts for Prime Times Promotional Tools area
Use Facebook’s Page Scheduler or
Tools within TabSite Buffer, Sendible, HootSuite, PlanYourPost
Webinar: July 27, 2011 Webinar Webinar Webinar
BEST PRACTICES:
• Announce Upcoming Promotion via Facebook, Twitter, Blog, G+, etc.
• Announce Launch of Promo • Repeat Launch Announcement • Daily Reminder Posts • Update on Status Post • Nearing End Posts • Announce Winners Posts
Webinar: July 27, 2011 Webinar Webinar Webinar
Brands posting outside of business hours
had 20% higher engagement rates
When to Post is Critical to Success
Webinar: July 27, 2011 Webinar Webinar Webinar
When to Post is Critical to Success Links posted from 1pm to 4pm result in the highest clicks Peak time of the week is….. Wednesday at 3pm
Source Bitly, May 2012
Webinar: July 27, 2011 Webinar Webinar Webinar
Use the App Social Sharing features! To Promote On Facebook Twitter G+ Pinterest
But First…. WE WANT YOUR INPUT
www.Facebook.com/TabSite Post 1 Takeaway
that was important to you
Webinar: July 27, 2011
Thanks for joining today!
www.Facebook.com/TabSite
www.TabSite.com
Webinar: July 27, 2011