Fanpage Optimization

JJ Lassberg Schipul - The Web Marketing Company

jjlassberg@schipul.com

What we will cover:• Ways to Use It• The best of…• Facebook Policy• Graphic Design for Facebook• Facebook Page Tab Essentials• Facebook Content• How to Schedule and Strategize• Wrangling Multiple Page Administrators

Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events.

It’s Not the Social Media Gadgets

It’s the Social Engagement

Storytelling… Makes the Emotional Connection

Average user is connected to 80

community pages, groups and

events

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Grow Your Base, 600+ Million, Engage Fans

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Free Billboards

People go to Facebook and Twitter multiple times a day. Billboards on busy highways cost lots of $$$ … this is FREE!

HOW TO USE

Building Relationships

Promoting a Product

Strong Brand Impressions

Customer Service

BEST OF

Facebook.com/skittles

Facebook.com/mercedesbenzusa

Facebook.com/Schedulicity

Facebook.com/burtsbees

POLICY

• You will not provide any false personal information on Facebook

• You will *not* create more than one personal profile.

• If you violate the letter or spirit of this Statement… we can stop providing all or part of Facebook to you.

• http://www.facebook.com/terms.php

Facebook Policy… What Does It Say?

• You must have a personal account and profile first• Use it for you first!

• The creator of the Fan Page is the owner of the fan page… FOREVER

• You need 25 fans for a custom URL• Once you set the URL – You can NEVER

change it

Facebook Pages: Things to Note

GRAPHIC DESIGN

Dimensions

Branding: Top Tips

1. Consistency2. Quality3. Use It4. Talk the Talk5. Harness Fans6. Reputation

Direct Attention

Creatively Use the Space

Creatively Use the Space: Use Photos Too…

CUSTOM TABS

Tabs

1. Only added by an admin2. You cannot auto-run JavaScript or Flash

- requires a user action (click)3. Fan pages are 520 pixels wide4. You can pull an external style sheet5. Profile pages ONLY support iframe apps6. Default tab for non fans can be any tab

SEO Matters!

According to The Facebook Marketing Bible, Google indexes Facebook fan pages in this order:

1.Page title/URL2.About box3.Info4.Rest of page - including FBML

NO MORE FBML

Facebook.com/Developer

Create An App

Name It

Brand It

Build It

Build It

1. Canvas URL – fill out the directory where the file you uploaded is located. This DOES NOT include the name of the file. The URL must have a trailing slash.

2. Iframe size – select auto-resize unless you want ugly scrollbars.

3. Tab Name – this is what you want the tab to be called, such as Welcome, About, Contest, etc.

4. Tab URL – this is the name of the file you uploaded.

5. Click on Save Changes.

Add It – Step 1

Add It – Step 2

CONTENT

Engage with Fans

Timely Response

Share Content

Say Thanks & Promote Others

Diffuse and Direct

SCHEDULE

Schedule With HootSuite

Schedule With HootSuite: But Don’t Forget it

STRATEGY

Success!

• Contests• Short, Intense

Goal Focused Campaigns

• Events

Photos, Photos, Photos!

Multiple Admins

• Who’s On First?• Sign Your Name• Train, Train, Train!• Mobile• Tools• Security

TRAINING TAKE-AWAYS

• Branded Profile Pic• Logo, Tagline, Creativity

• Tabs for Services, Events, Contests, Coupons, etc.• Engage with Fans• Talk the talk, Say Thanks, Promote Others• Diffuse & Direct

• Have FUN!

JJ Lassberg, Schipul – The Web Marketing Companywww.schipul.comJJLassberg@schipul.com

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