How can a busy Chief Digital Officer leverage the power of social media without it being a time suck? In this special workshop, Joel Comm illustrated ideas and strategies for making it work.
transcript
SOCIAL MEDIA FOR THE BUSY
CHIEF DIGITAL OFFICER
Joel Comm New Media Marketing Strategist
JoelComm.com @joelcomm
Get Social!
#CDOSummit@joelcomm
Who is Joel Comm?Internet Pioneer
Co-Founder of Yahoo! Games
New York Times Best-Selling Author
#1 Best-Selling iPhone App
Podcaster / Blogger
New Media Marketing Strategist
Worked with Microsoft, IBM, Twitter
Joel Comm on Social Media
Do I Have Time for Social?
What Social Media is NOT
Rocket Science Brain Surgery Nuclear Engineering Parenting
What We’ll Cover Today
Quick review of Major Sites
When to Go Social
CDOs Using Social Well
Quick Hacks to Increase Influence
Types of Easy Engagements
1,100,000,000 (1.1 Billion) Members
500 Million Registered users
200 Million Active users
300 Million users
1 Billion users
4 Billion videos viewed per day
340 Million Active Users
100 Million users
4 Billion photos
48 Million users
Confusion!
Freedom!
When to Do Social Media?
When to Do Social Media?
When to Do Social Media?
When to Do Social Media?
When to Do Social Media?
When to Do Social Media?
Recommendations
Currently the Best Measurement of “social influence”
Recently acquired by Lithium Technologies for $200 Million
Does Klout Matter?
Klout Matters!
Boosting Your Klout Score
Organic
Tweet, Re-tweet, Favorite, Amplify, Post
Connect All Your Accounts
Wikipedia page
Engage with others who have high Klout
Connect Your Accounts
Connect Your Accounts
Connect Your Accounts
Wikipedia
Wikipedia
Wikipedia
Wikipedia
Wikipedia
Wikipedia
support@klout.com
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Engage!
Robert Scoble Tony Hsieh Guy Kawasaki
Michael Dell Justin BieberBarack Obama
Companies that Reply
Companies that Reply
Companies that Reply
Companies that Reply
Companies that Reply
Companies that Reply
Plug-in for Twitter
LinkedIn.com
LinkedIn.com
LinkedIn.com
LinkedIn.com
http://bit.ly/apply2blog
LinkedIn Groups to Join
• CDOClub • Chief Marketing officer • Digital Marketing • Social Media Search • Digital NYC • Emarketing association