Social media for innovation

Clo Willaerts (@bnox)Top Seminarie 'Hot topics in marketing', 27 April 2011

Versions:• The Conversity Model

Het Conversity Model

• ePub, Kindle

Publishers:• Lannoo Campus (BE)

• Spectrum (NL)

• Amazon.com/co.uk

Social media is a disruptive force

Social media doesn't cause revolutions

On the night of April 18–19, 1775, just hours before the battles of Lexington and Concord, Revere performed his "Midnight Ride".

The end of traditions

The end of the industrial era

Fluid society

Is this the end of business as usual?

Transparancy Terror

Many to many

Content decay

Self service advertising

Buying attention

Sponsored Stories are now possible for Pages, Posts on that Page, Likes of that Post on your Page, stories from Apps, Check-ins, and domains.

“What's in it for me?”

Nimble businesses

How to embrace chaos

Cold calling is dead

No more department silos

Employee rock stars

Only the nimble will survive

Want to know more?

http://www.conversity.be/blog/

http://www.slideshare.net/bnox

@bnox

c.willaerts@sanoma-magazines.be