IMAGE Business Networking

9 September 2014

“The only time that a woman has a true orgasm is when she’s

shopping”– Joan Rivers (1933-2014)

Two Things To Know About Me

• Cyber-psychology• Teens & Social

Media

Bright & Shiny Social Media Things….

C&A Likes- Brazil

Hijack for Meatpack-Costa Rica

Pay With ASelfie – Hilton WeinerSouth Africa

16,947 Likes873,351 Imp3 weeks

You see lots of this stuff

This is our world…

The Situation Here

What others are doing (scare inducing)

Twitter – 28.3k Instagram – 85,412Facebook – 156,437Pinterest – 1,862YouTube – 23,622

So Sue Me

Twitter – 10 / dayInstagram – 6 / dayFacebook – 10 / day

So Sue Me

Twitter – 22.9k Instagram – 13,386 Facebook – 5,206 Pinterest – 1,336

Angela Scanlon

Twitter – 7 / dayInstagram – 8 / dayFacebook – 1

Angela Scanlon

What others are doing (this could be you)

Facebook

PTAT: 6998–10 posts per day

Siopaella

Facebook

PTAT: 17245 posts per day

Guna Nua

• Money = Promotions• Status = Sharable• Fun = Conversation

What Do People Want?

• Money = Promotions• Status = Sharable• Fun = Conversation

What Do People Want?

“Digital Water Cooler”

• Know your audience• What matters to

them?• Join the conversation• Repeat

How To Do It

Image posts20 words max

Frequency

Ad spend

Facebook Algorithm

Organic Reach: 6%

Text + Images

Always On

Great value ads!

Great value ads!

Check out the reach!

Images + Video

Brand Story

Global – No Links

Images + Links

Home, design, family, DIY, craft

Largely female

Don’t forget!

Brightspark has turned around the social media fortunes of many businesses….

Small and large.

We provide meaningful “digital water cooler” content for your target audience.

We provide meaningful “digital water cooler” content for your target audience.

We process !

Ideas

Integrity

Agency

Find Mehttp://brightspark-consulting.com/

@maryrose

ie.linkedin.com/in/maryroselyons/

plus.google.com/MaryroseLyons

http://www.slideshare.net/maryroselyons