beyond the websitehow businesses today areusing the “the whole” web

what you will learn

why we use the Internet, past, present and the

future

how to go “beyond the website” and how a

complete strategy is the best practice

defining and reaching goals of more sales, more leads and more publicity

the tools of the trade in use today. How they work and more importantly,

“why” they work

demographics of today’s online customer

how marketing & sales function together online

the expectations of today’s online

customer/browser

award-winningblogger

www.jimkukral.com

professional speaker

social media “expert”

12+ year web guy

coach, consultant & trainer

business builder

why am i here?

inspire you

motivate you

educate you

Your business

only 945 slides left…

why we use the web?

are you thinking like google?

simpleproblem solvingcustomer-centric

branding

your business

doesn’t sell ______

we sell ????

universal truths of today’s internet

nobody reads anymore…they scan

no more interruptions!

short attention spans

people want bargains

easy wins

before the web

after the web

email marketing, seo, landing pages, social

media, affiliate marketing, pay per

click, lead generation, viral marketing…

beyond the website

the big picture: how do all of these things work

together today?

beyond the website

goals?

sales

leads

publicity

communication

is roi possible?

or is this alla waste of time?

the past vs. today

promotion begins months ahead of time, not the day of…

thousands of pages of information already exist…

customers spread word of mouth through digital channels…

result:

sold out event before evengetting to town

much cheaper…much faster…

better…

i believe in roi

i believein social media

time or money?

there’s alwaysmore time…

money runsout eventually…

what is social media?

the difference fromtraditional

communication?

that’s all?(sarcasm required)

“the internet is for kids and geeks, and our consumers will

never be online.”

- Unnamed 1990’s executive

Visitors to MySpace.com and Friendster.com generally skew older, with people age 25 and older comprising 68 and 71 percent of their user bases, respectively.

More than one-third (34 percent) of visitors to Facebook.com are 18-24 years old, approximately three times the representation of that age segment in the general Internet population.

Guess who make up the other 66% or so???

41% of baby boomers have visited social networks, and in the past three months boomers stopped at these sites an average of eight times.

Dismissing Social Media as being irrelevant to a brand with an older customer base is dangerous. Social Media is already seeing a broadening of its user demographics, and as occurred with the Internet a decade ago, this trend will continue.

Not every demographic will engage Social Media in the same way, but in the years to come

every demographic will

engage Social Media in some way!

http://www.experiencetheblog.com/2008/09/social-media-demographics-to-broaden.html

oh yeah? prove it!

onlinereputation management

but… people might talk about us!

they already are…

controlthe conversation?

participate inthe conversation?

selling: the pitch

nobody cares

they just want to have their problem solved

Recommendations

BOOKS:Steve Krug, Don’t Make Me Think

Jon Spoelstra, Marketing Outrageously

BLOGS:www.ChrisBrogan.com – social media

www.CopyBlogger.com – contentwww.Problogger.com - blogging

Try my $1.00 trialFor coaching at

TheBizWebCoach.com