PAUL KORTMANhttp://connexsocial.com/presentations

@namtrok #StartGarden

SOCIAL MEDIA FOR

STARTUPS

Wednesday, August 28, 13

@namtrok#StartGarden paul@connexsocial.comhttp://connexsocial.com/presentationsWednesday, August 28, 13

Wednesday, August 28, 13

Definitions

Definitions

Objectives

Content Strategy

Tactics

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Differences in Social Media for Startups

Uncertainty

Customer Dev.

Growth

Scrappy

Unknown

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Wednesday, August 28, 13

GROWTH HACKING

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Definitions

Definitions

Objectives

Content Strategy

Tactics

Wednesday, August 28, 13

Objectives

Acquire Customers

Acquire Knowledge

Acquire PR

Acquire Funding

Customer Service

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Acquire Customers

Ads

Search

Fan Activation

CTA

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Wednesday, August 28, 13

Customer Development

Pivot

Acquire Knowledge

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Acquire PR

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Acquire Funding

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Customer Service

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Objectives

Acquire Customers

Acquire Knowledge

Acquire PR

Acquire Funding

Customer Service

Wednesday, August 28, 13

Content Strategy

Definitions

Objectives

Content Strategy

Tactics

Wednesday, August 28, 13

Content

PlaceTime

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Frequency?

Content

PlaceTime

Creation  or  Curation?

Sources?Topic? Voice?

Market  Influencers?

For3at?

Memes?

Incentives?

Contests?

Cross-­‐net6ork?

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PlaceTime

Content

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Tactics

Definitions

Objectives

Content Strategy

Tactics

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ToolsWordPress.org Mailchimp.com Followerwonk.com

Knowem.com

Bufferapp.com

Feedly.com

Searchinstagram.comTop-hastags.com

Sproutsocial.com

Marketo/Pardot/Hubspot/WordPress Plugins

Mixpanel.com/Kissmetrics.com/Google Analytics

Rapportive.com

Fiverr.com

Rowfeeder.com

IFTTT.comSocial buttons

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About your opinions

About the market

About problem solving

Using Info-graphics

Summarize another’s blogRespond to an influential blog

About questions the market has

Blog

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http://danzarrella.com/the-20-words-and-phrases-that-will-get-you-the-most-retweets.htm

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http://435digital.com/blog/2013/03/20/4-tips-successful-instagram-strategy/

http://www.vocus.com/blog/get-more-engagement-on-pinterest/

Wednesday, August 28, 13

@namtrok paul@connexsocial.comhttp://connexsocial.com/presentations

Thank You!

Questions or Need more Growth Hacking Tips?

Wednesday, August 28, 13